The _blind spot_ of the eyewear industry needs to be broken
The "blind spot" of the eyewear industry needs to be broken
The eyewear industry is facing a massive transformation.
As a special commodity with both medical value and decorative value,
Some analysts have pointed out the significance of the existence of glasses, on the one hand, to relieve the pain of patients with poor refraction; on the other hand, to create value for enterprises engaged in the sales industry; In addition, it provides a platform for practitioners' personal development.
Women's fashion casual sheet full-frame myopia glasses V90026C1 black for a long time,
Optical stores are generally opened in large supermarkets with a cost price of 100 yuan for glasses.
In the hands of consumers, the price is often thousands of yuan.
Therefore, the remark that "the glasses industry is a profiteering industry" has always been deeply rooted in the hearts of the people.
However, people's dissatisfaction with "windfall profits" is not due to the fact that they cannot afford it,
It's that it's not worth it.
"Now the physical store has a poor glasses experience, the glasses are old, and there are thousands of glasses with a slightly better brand.
I really don't think it's worth it. ”
A few days ago, at the 2016 China International Optical Industry Exhibition, a consumer who chose glasses in front of the booth, Ms. Xiao, told the reporter of "China Sankei News",
It's not easy to find a good experience store, there are many styles online, but I feel that online glasses are unreliable.
A set of data shows that there are 800 million huge consumer groups in need of refractive correction in China.
Glasses have become a necessity for people's lives, and they are not only the "patent" of myopic people.
It is also a fashion necessity.
Because of this, the glasses industry is considered to be the industry with the most potential for consumption upgrading.
However, there are some hidden concerns behind the potential.
For example, at present, the styles and styles of glasses operated by traditional optical retail stores in China can no longer meet the personalized needs of consumers.
"The traditional glasses industry in the minds of consumers means expensive and earthy, and the experience is poor.
It's time for a radical change. ”
Li Ming, the founder of Yinmi, did not shy away from pointing out that there are fashion blind spots in the traditional glasses industry.
People's basic needs for glasses are still based on function, but there is actually a lot of room for transformation in glasses.
Sagawa Fujii 62018C1 tide model sheet alloy full frame large size unisex black myopia glasses then,
How to achieve all-round innovation and reform in the optical industry? In recent years, with the advent of the "Internet +" era and the change of consumption patterns,
The competitive battlefield of glasses merchants has shifted from offline to online, and many optical stores have realized the optimization of sales models through online.
In the process of transforming online, the shopping time and price cost of consumers have been greatly reduced.
However, due to the pain points of the glasses industry, such as not being able to wear them online,
It makes it inevitable to open an offline experience store.
So how to get through the offline and online,
Truly merging the two is key:
It not only satisfies consumers' basic try-on, optometry and glasses experience,
It also needs to continuously innovate and optimize the overall service in order to stand out from the traditional eyewear industry transformation.
In any case, the development prospects of the glasses industry are still optimistic about the market.
For the glasses industry, which has entered a new era of transformation and development, what to do is to produce products that consumers can buy at a reasonable price to meet the functional needs at the same time.
Glasses that can express oneself at all.
This article is from China Sankei Shimbun, if you need to delete it, please contact Kaity@
Glasses frames for well-known brand glasses.