The 10th China Optical Retail Summit Forum ended successfully On June 11th, Wanxin_ The 10th China Optical Retail Summit
The 10th China Optical Retail Summit Forum ended successfully On June 11th, Wanxin? The 10th China Optical Retail Summit Forum was held at the St. Regis Financial Street Hotel in Tianjin for the second day of the conference agenda. This summit forum was named by Wanxin Optical Group, co-sponsored by Chongqing Lean Golden Glasses Chain Co., Ltd., Chongqing Chiba Glasses Chain Co., Ltd., and China Glasses Science and Technology Magazine, and undertaken by Tianjin Optical Industry Association and Tianjin Eye Hospital Optometry Center.
The speeches of the special guests were wonderful: Hu Liguo's "How to Make Strategic Choices in the Glasses Industry under the New Normal" and "Is Online and Offline Integration a Pie or a Trap" returned to the essence of retail operation and did a good job in fundamentals. The retail industry strives to achieve high standards in the three aspects of cost, efficiency and cash flow around clear customer value; The cost is low in the industry, the management efficiency, logistics efficiency and service efficiency are high in the industry, and the cash flow is healthy.
If you are still obsessed with the glory of the past and face the problems of the new era with the concepts of the old era, instead of keeping pace with the times, then no matter what business you do in the future, you will definitely encounter difficulties. For consumers, the choice is actually very simple, whose quality is guaranteed, whose price is cheap, whose experience is good, I will buy whom.
We must always remember that customers are not loyal to any brand, customers are only loyal to their own interests. Only by continuously creating value for consumers can we win the long-term trust of consumers. He Chengeng, "Regardless of subversion, on value creation - the entry point of opticians" China's 1.4 billion people, why the total annual sales of the market is not comparable to the French market with a population of 60 million One of the most important reasons is the lack of professionalism.
In order to promote the industry, the important link lies in the front-line employees, who represent 80% of the industry practitioners, they are the direct contact point of consumers, but we do not have relevant professional education, there is no relevant certification, and there is no stage for opticians to generate value. Social resource sharing is the future development trend, including the industry senior mentors with an open platform, open mind, welcome training elites to join; Industry practitioners make full use of social resources I believe that there are many hidden masters among industry practitioners.
He also conveyed to the guests the value of the existence of the "visual bank": serving the group of 400,000 opticians, creating value for the entire industry, starting from certification, cooperating with the question bank and systematic courses, and promoting the professional certification system of opticians by the industry. Zhang Sheng's "Playing with Optometry, Refusing to Work for E-commerce" first analyzed the expected proportion of the capacity of China's (mainland) optical lens retail market in 2014 and the proportion of the U.S. optical lens retail market in 2014, and the difference in the proportion of China's 4.7% progressive lens compared with the United States' 29.5% progressive lens caused the guests present to ponder.
Then it brought a sub-proposition discussion of "e-commerce VS offline retail, who plays whom", comparing the consumption process of consumers and the value experience of consumers in physical store sales and Internet sales
It is concluded that there are the following problems in physical store sales: 1. The profit model is too simplistic; 2. Over-standardization of customer experience; 3. The core competitiveness is overly dependent on products; 4. Misguidance and education of consumers. After that, the solution of introducing the optometry mode in the optical store was explained.
Ms. Wang Lihong, co-founder and COO of "What is Internet +", modestly introduced herself as a "layman" in the glasses industry in her speech.
With the perspective of 15 years of marketing, I will interpret the definition of Internet +: For traditional enterprises, using Internet means and technology to optimize the original business process is Internet +. She also analyzed the development history of e-commerce in the glasses industry, and introduced to the guests how to build a store ecosystem from three aspects: establishing contact, effective interaction, and driving sales.
Later, she humorously said: "If the Internet+ is a typhoon, what can be felt for the eyewear retail industry may only be a breeze." (Please see https://www.yichao.cn/article-18193.html for the report on "Internet +") The main speaker of the sub-forum: Li Lihua's "Several Issues in the Transformation of Optical Retail Enterprises to Optometry Centers" After the wonderful forum representative spoke,
Li Lihua, the host of the second sub-forum and deputy manager of the optometry and optometry center of Tianjin Eye Hospital, summarized the topic of "several problems in the transformation of optical retail enterprises to optometry centers" yesterday: The transformation of optical stores that we have been talking about In addition to the optical industry, there is a new format that is optometry services, optometry clinics.
Open up a new business model, from procurement, pricing, personnel recruitment, etc., to form a mature system to integrate optometry. The traditional optical store format is more refined, not a simple professional upgrade, but a comprehensive transformation from the service model, not only to provide customers with a pair of glasses that can simply see clearly, but to intervene in vision in combination with chronic diseases, to give the brain fast, accurate and beautiful visual quality, based on the diagnosis and treatment of eye diseases.
Shan Zhihua, deputy owner of the first sub-forum of "How to innovate and develop traditional glasses retail stores" and chairman of Xi'an Northwest Optical Company, made a concluding speech on the topic of "how to innovate and develop traditional glasses retail stores" in the first sub-forum: Yesterday, I was honored to discuss the following issues with industry elites on the topic of "innovation and development" in the industry: 1. Online and offline integration is a must-do, which is not only about the sales of goods, but also inseparable from the popularization, publicity and promotion of professional knowledge; 2. Whether the glasses colleagues want to build their own enterprises into commercial service enterprises or professional fitting enterprises is the way we must find at present. 3. Colleagues must thoroughly understand the meaning of "optometry center" before doing it, and must not copy it according to the comprehensive environment of their own area and the field they are good at.
After the wonderful summary of the two sub-forum hosts, the guests were fortunate to participate in and witness the "Bright Moon China Children and Adolescents Amblyopia Foundation Awarding Ceremony". Xie Gongxing, general manager of Shanghai Mingyue Optical Glasses Co., Ltd., also called on industry colleagues to take care of vision health in China, and everyone worked together to give children a pair of bright eyes, which won the warm applause of the guests.
He Qing, editor-in-chief of China Glasses Science and Technology Magazine, excitedly shared with you at the flag handover ceremony of the summit forum: "This summit forum was reported by the WeChat platform of this magazine yesterday, which caused a huge response in the national industry, and reached an effective click rate of nearly 3,000 in just one night. Thanks to the organizers Tianjin Optical Industry Association and Tianjin Eye Hospital Optometry Center for their careful cooperation. I am deeply honored to be a member of the eyewear industry, we are a family that loves each other, and I hope that our tomorrow will be better. Subsequently, the editor-in-chief of He Qing announced the organizer of the 11th China Glasses Retail Summit Forum - Hangzhou Daguang Glasses Co., Ltd. With the moving singing of "A Family in Love with Each Other", Li Jie, the Party Committee of Tianjin Eye Hospital, the organizer of this summit, handed over the flag to Yang Fuliang, deputy general manager of Hangzhou Daguang Glasses Co., Ltd., the next organizer.