Ten years ago, shopping malls were still the world of traditional optical stores, such as the unique time-honored glasse
Ten years ago, shopping malls were still the world of traditional optical stores, such as the unique time-honored glasses brands in major cities, such as Maochang and Wu Liangcai in Shanghai, Mao Yuanchang in Hangzhou, Daming in Beijing, etc., or the popular brands in the country, such as GrandVision, American glasses, Baodao glasses, etc., have become the "favorites" of major shopping centers.
But now, with the development of aesthetics and the change of consumption concepts, glasses are no longer just a tool to assist vision, but also an indispensable accessory for trendy styling. This demand makes the transformation and upgrading of traditional optical stores imminent, and also allows fast fashion optical stores to take the opportunity to attract the younger generation of consumers with the characteristics of being close to the people, fast, fashionable and relatively affordable.
And unlike traditional optical stores, consumers can touch and try on any pair of glasses in these "fast fashion optical stores". After choosing your glasses, you can quickly refraction and dispense glasses in a very short time, and you can even enjoy free drinks and coffee while you wait for them to be made. Even shopping mall predators such as Joy City, Raffles, Metro City, CapitaLand, Wanda, and Bailian have been attracted by these high-quality experiences, and have introduced fast fashion optical stores in recent years.
Emerging fast fashion glasses brands such as JINS, LOHO, Wood 90, ZOFF, Aojo, EXE Mirror Freedom, eGG, URAKU, Zele, LookOptical and other emerging fast fashion glasses brands have seized this point and quickly entered the market with affordable and fashionable labels, occupying SHOPPINGMALL and department stores in first-tier cities, opening up a new way out for the glasses industry. In addition, contact lenses and sunglasses, which are popular among young people, have gradually risen in the 80s and 90s as the main consumer force, occupying their own place in shopping malls, such as Aishidi Contact Lens Expert, 4inlook Meimu Meijia Contact Lens Store, GENTLE MONSTER, Ray-Ban Sunglasses, etc., have successively settled in Taikoo Li Sanlitun in Beijing, Xintiandi in Shanghai and other projects.
1. JINS has settled in the project: Shanghai Joy City, Hongqiao Tiandi, Pudong Kerry City, Raffles, K11, Golden Hongqiao and other JINS eyewear is a well-known fast fashion glasses brand in Japan, which was established by the listed company JIN Co., Ltd. 100% funded by the Japanese JINS headquarters was established in April 2001, and the China branch was established in December 2010. In December 2010, JINS opened its first store in China in Shenyang, and after nearly 4 years of development, JINS has gradually spread to major cities across the country.
At present, it has more than 80 stores in China and more than 300 stores worldwide. As the "veteran" of fast fashion glasses, JINS glasses has driven the package price sales model of "frame + lens + lens box = 399 yuan" after entering China. And in order to meet the needs of all kinds of people, JINS has also launched thousands of styles of eyewear according to casual, business, retro and sports styles. At the same time, in order to adapt to the increasingly diverse lifestyle of modern people and the gradual improvement of health awareness, JINS has also launched a number of functional goggles such as JINS anti-blue light glasses, JINS wind and sand cutJINS moisturizing glasses, etc.
2. Mu 90 has been stationed in the project: Shanghai Joy City, Super Brand Mall, Daning International, Raffles City and other Mu 90 brands founded in 2010 are mainly aimed at young people aged 20-30, unlike other glasses brands, their products are not functional, but decorative accessories, the store basically will not be equipped with optometry equipment, customers need to hold their own optometry sheet to match glasses.
In order to meet the different needs of consumers, the brand has created two sub-brands: Fuji Liangzao and Wakeup. At the same time, it focuses on different styles of glasses such as Color Style, British style, Street Style, Retro Style, Unisex Style, etc., to provide a match for the various looks of hipsters. In January 2015, Wood 90's first concept store was opened in Taikoo Li Sanlitun, Beijing, with a unique store design inspired by irregular stone doors and caves, interpreting Wood 90's concept of advocating natural life, and also telling the story of the production process of each series of Wood 90 with handmade paintings.
At present, Mujiushi has opened 535 stores in large shopping malls and shopping malls in major cities across the country, such as Shanghai Raffles City Shopping Plaza, Hangzhou Wulin Yintai, Beijing Joy City Shopping Center, Chengdu Wangfujing, Chongqing Beicheng Tianjie, Shenzhen MixC and other major cities across the country, of which 60.93% are in first- and second-tier cities.
3. EXE Mirror Freedom has been stationed in the project: Shanghai Joy City, Hopson Hui, Baole Hui, Hong Kong Plaza and other EXE Mirror Freedom affiliated company Xinjing Technology, born from Shanghai Dynamic View Group, which is the largest glasses export and manufacturing group in China, in the course of 20 years of development, it has formed strategic partnerships with the world's top five glasses chain groups, participated in and led the world's most cutting-edge glasses brand creativity and design research and development, four major fashion week glasses accessories, etc.
Since its establishment, EXE Mirror Freedom has been loved by consumers for its outstanding user experience and creative and trendy cross-border activities. In May this year, EXE Mirror Freedom, as a black technology optical store, was invited to become one of the exhibitors of the "Warcraft Theme Exhibition" of Shanghai Joy City, and independently designed a limited edition themed AV (AR and VR technology) glasses, bringing a new visual experience full of "black technology" to the majority of game fans and movie fans.
4. Zoff has settled in the project: Shanghai Joy City, Metro City, Yuexing Global Port, Xintiandi Fashion, Zhongsheng World, etc. Zoff is a well-known fast fashion glasses chain store in Japan, and also has physical stores in China. ZOFF's brand name is a combination of the last "Z" and "OFF" at the end of the English letters, which means the final price.
Including frames and lenses, there are three price ranges: 380, 580, and 780, making it easy for customers to choose and try on. There are 1,200 different styles and colors of frames in the store, and new products are added twice a month.
The 30-minute sales model of optometry is a must-have in China's eyewear market. Zoff advocates the concept of "let glasses bring happiness", encourages young people to release the most cutting-edge imagination, according to their own life interests and clothing to find the most suitable Zoff, a pair of glasses for a lifetime The traditional concept of wearing a pair of glasses for a lifetime will be completely shattered, and the group of "Enjoy glasses" is growing up quietly.
5. URAKU has entered the project: Shanghai Darong City, Kintetsu Plaza, Jiangqiao Wanda Plaza, etc. URAKU Glasses is a trendy glasses brand focusing on Korean fashion, which entered the Chinese market in 2012 and adheres to the concept of "high quality, low price", aiming to serve a new generation of individual, fashionable and young people. At present, URAKU has nearly 10 stores in Jiangsu, Zhejiang and Shanghai, which has been highly recognized by users.
In March this year, URAKU opened its first newly upgraded store in Shanghai Jiangqiao Wanda Plaza, where customers can easily shop for hundreds of eyewear products from South Korea in a unique container style. It is understood that URAKU has reached a strategic cooperation with Wanda headquarters to obtain priority access to Wanda Plaza across the country and open 30-50 stores in 2016.
6. Aojo (Aijing) has settled in the project: Shanghai Jiuguang, Yuexing Global Harbor, Jinqiao International, Beijing APM, Xidan Joy City, Xinzhongguan Shopping Center, Blue Harbor, etc. Aojo is the sister brand of Mu Jiu0 Founded in July 2013, it is a one-stop experience glasses brand. It represents a new spirit of innovation and creativity, and the product is endowed with more meaning and vitality.
It aims to convey a healthy lifestyle and love between people, so that everyone can have their own glasses. In terms of product categories, Aojo's product line is extremely rich, covering functional products such as myopia glasses, reading glasses, sunglasses, computer mirrors with high usage rate, and using a combination of online and offline mode and cool multimedia interaction to bring customers unique shopping pleasure, and is committed to providing customers with high-quality services.
As for expansion, Aojo is currently opening a new store in China at an average rate of one new store every 5 days, and has developed rapidly to cover nearly 60 cities across the country, and the number of stores has reached 200 by the end of 2015.
7. Hong Kong eGG has entered the project: Shanghai Yuexing Global Harbor, Wujiaochang Wanda, Beijing Sanlitun Taikoo Li and other eGG is a well-known fast fashion glasses brand from Hong Kong, the brand name represents the pursuit of new things, with this innovative power, break the inherent conservative, stereotyped, serious frame of glasses, and strive to create a "healthy, fashionable, stylish, simple" diversified brand, leading a new era of glasses.
eGG's product range includes the Smartie eyewear series, the checkered Back-To-School collection, the minimalist Stripes Lover collection, and the wood-like TouchWood collection. EGG's glasses frames are mostly made of plates, and the cute store decoration is to cater to the personality of young people who pursue the fashion of the times and their taste for life.
8. LOHO glasses life has been stationed in the project: Shanghai Bailian Another City, Super Brand Mall, Bailian Expo Source, Zhoupu Wanda, Jinshan Wanda, Xinlin Life Station, Kaiyuan Mediterranean, Qingpu Wuyue, Nanxiang Wucai City and other LOHO glasses are the brands of Hong Kong LOHO Glasses Life Co., Ltd., which entered the mainland market in 2011 and started from e-commerce, experienced Taobao and B2C, and finally found its own force in the O2O direction, and now has more than 100 optical stores in many cities in mainland China.
Compared with traditional optical stores, LOHO's optical stores are much more "pocket-sized" in terms of area, focusing on "offline experience + online shopping", customers can go to the experience store to optometry to buy, or they can place orders on their mobile phones to deliver glasses to their homes, and the price of traditional optical stores is more than 1,000 yuan, and the price of several standardized packages starts at 399 yuan in LOHO stores.
In 2012, LOHO opened its first brick-and-mortar store in Nanshan District, Shenzhen. The store is located in a residential building, and the downstairs business is the best optical store in Shenzhen, but in just one month, LOHO's sales actually reached 70% of the downstairs optical store, and LOHO also embarked on the road of O2O and the online store experience, and the offline store cost, with a firm foothold in terms of cost performance.
In early September 2015, LOHO announced that it had received a $20 million Series B investment from Sequoia Capital and Vertex Investment.
9. Zele has entered the project: Shenzhen Jinguanghua Plaza and other zele glasses are fast fashion glasses brands under the Bose Glasses Group, the brand has developed rapidly since the opening of the franchise business in 2015, and in 2016, the store image was upgraded, and the brand image has also been improved.
Zele Glasses is different from the company's high-end and mid-to-high-end brands such as President Glasses and Dr. Glasses, and its main target group is the post-85s, post-90s and post-00s with young personalities. This group of people advocates the characteristics of unleashing their true self and is the brand appeal of Zele Eyewear. Zele eyewear products cover myopia glasses, sunglasses, computer mirrors, etc.
The open shopping environment, the fast arrival of new products and the 30-minute pick-up service make Zele eyewear stand out from traditional optical stores and strongly attract the enthusiasm of the younger generation to pursue fashion.
10. LookOptical has settled in the project: Shanghai Super Brand Mall, Jingpin, Metro City, Yuexing Global Harbor, Changtai Plaza, Sinar Green Court, etc. LookOptical is a new investment project in the brand development strategy of Semiado, and it is also a popular eyewear brand that has become popular in South Korea in recent years, and at the end of 2013, it officially entered the Chinese market and opened its first store in mainland China.
LookOptical stores have a new experience that is different from traditional optical stores with open-shelf merchandise displays and coffee bars in the lounge area. At the moment when "Little Fresh Meat" is popular, the brand has invited the popular Korean idol group 2PM to be the spokesperson. With a unique shopping experience and global icons, LookOptical has become the largest chain of fashion optical stores in Korea in a blink of an eye.