Suning's online glasses sales business has become an important strategy for Suning.com to maintain rapid development in

Suning's online glasses sales business has become an important strategy for Suning.com to maintain rapid development in recent years by expanding more abundant product categories and building a complete consumer ecosystem to meet the diversified consumption needs of consumers. Today, the reporter learned from Suning Tesco that Suning Tesco's online glasses sales business has been officially launched, which means that Suning Tesco has taken another big step forward in building a full-category online shopping platform.

The reporter learned that at present, Suning Tesco online glasses business is provided by a third-party professional glasses merchant, consumers only need to provide accurate eye vision test data can complete the glasses frame, spectacle lenses, glasses accessories and other goods through the online customer service on the Suning Tesco website, the merchant will confirm the order will be completed according to the customer's requirements to complete the polishing, installation and debugging of the lens, after the product processing is completed, the merchant will be directly delivered to the door through the courier company.

According to the person in charge of Suning Tesco Department Store, the glasses industry has strong professional characteristics and has high requirements for offline eye vision testing service capabilities. As a platform-based e-commerce, Suning Tesco has advantages in brand, customer flow, payment, etc., and most of its members are highly educated and usually have the need to wear glasses.

Relevant data show that in 2013, the retail sales of China's glasses industry will reach 90 billion yuan, and the scale of the entire market industry is expected to exceed 100 billion yuan in 2014, and the development prospects of the entire market are very impressive. At the same time, the glasses industry belongs to the category of high gross profit margin, of which the gross profit margin of glasses frame can reach 70%, which is much higher than that of general commodity categories.

Industry insiders pointed out that Suning.com's large-scale introduction of glasses merchants, on the one hand, can enrich the SKU of the platform's product categories and enhance the platform's user stickiness.