Sunglasses Market Supervision Countermeasures Analysis Sunglasses Market Supervision Countermeasures Analysis According

Sunglasses Market Supervision Countermeasures Analysis Sunglasses Market Supervision Countermeasures Analysis According to the survey, the number of operating stores in the sunglasses market is increasing, and the number of market entities with a registered capital of more than 100,000 yuan is increasing, and the scale of operation is getting larger and larger. From the perspective of market supervision practice, there are three main problems in the sunglasses market.

First, false advertising of the function of sunglasses occurs from time to time. Consumers cannot directly distinguish whether the sunglasses have the function of UV protection, and some operators take the opportunity to falsely advertise that the sunglasses they sell have UV protection function. The results of the relevant product quality inspection show that a considerable part of the sunglasses with the nominal anti-ultraviolet function do not actually have this function, and even in the products with this function, the problem of ultraviolet protection rate of less than 50% is prevalent.

Second, counterfeit and shoddy goods are widespread. Some operators use counterfeit, counterfeit or "brand-name" means to produce and sell fake and inferior brand-name sunglasses. Some manufacturers or retailers do not standardize the use of product quality marks, and even mislead consumers with shoddy quality.

Third, the price of sunglasses is confused. It is understood that at present, the state has not made clear provisions on the sales price level of sunglasses, and there is no clear price ceiling. Some operators have taken the opportunity to raise prices and mark very cheap sunglasses with higher retail prices, infringing on the legitimate rights and interests of consumers.

Analyzing the current situation of the sunglasses market, the emergence of the above problems is directly related to the lack of strict purchase acceptance of operators, ignoring the quality of goods, and weak sense of self-discipline. In the purchase process, many operators only care about the style, price and whether they can obtain big profits from sunglasses, but do not carefully check the quality of sunglasses, and the purchase acceptance system is a mere formality. Once there is a quality problem, retailers, wholesalers, and manufacturers pass the buck to each other, and it is difficult to protect the legitimate rights and interests of consumers.

The author suggests that the grassroots industrial and commercial organs should strengthen administrative guidance, guide the operators in the jurisdiction to jointly establish eyewear industry associations, vigorously promote the purchase acceptance system of sunglasses retailers, the law-abiding operation deposit system, and comprehensively strengthen industry self-discipline. Industrial and commercial organs and consumer rights protection organizations should strengthen publicity and guidance, advocate reasonable consumption, and let consumers master more knowledge of sunglasses product purchase through consulting service activities, so as to purchase sunglasses correctly, scientifically and reasonably.

In the daily supervision, the grass-roots industrial and commercial organs should pay attention to strengthening contact and communication with relevant departments, strengthen departmental cooperation to form a joint regulatory force, and seriously investigate and deal with illegal acts such as false propaganda, shoddy products, and price fraud.