Sportmax View Eyewear Spring_Summer 2014 Sneak Peek In the season when major eyewear brands are vying to shoot the autum

Sportmax View Eyewear Spring/Summer 2014 Sneak Peek In the season when major eyewear brands are vying to shoot the autumn/winter 2013 campaign, Italian brand Sportmax has teamed up with traditional eyewear brands Cutler and Gross to launch their eyewear collection for the first time in Spring/Summer 2014. Italian brand Sportmax and traditional eyewear brands Cutler and Gross teamed up, inspired by Lile Zac, Muse invited Swedish photographer Julia Hetta to take 6 portraits of her.

Each of the six glasses used in this shoot adheres to the design philosophy of the Sportmax brand, carefully crafted from high-end precious materials to provide different color combinations, and is handmade to create a stylish and retro atmosphere.