Sports sunglasses can be even more enticing, and Nike is already planning to get in

Sports sunglasses can be even more enticing, and Nike is already planning to get in

 

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Nike, which values female consumers, has launched a new line of women's sports performance eyewear.

 

The new series includes 5 products, including Nike Flex Motion, Nike Flex Momentum, Nike Flex Finesse, etc.,

 

It doesn't look like traditional sports glasses.

 

If it weren't for Nike's conspicuous "Hook" logo on the temples,

 

You might not be able to tell that this is sunglasses from Nike.

 

Compared to Nike's previous sunglasses such as the Tailwind and Run X2 S,

 

They're also a bit more stylish.

 

Nike's Nike Vision division has been responsible for the development of Nike's eyewear production line.

 

So far, Nike has launched not only sunglasses but also optical glasses.

 

These products were mainly entrusted to Marchon Eyewear, an eyewear manufacturer based in New York City, founded in 1983.

 

Marchon Eyewear is responsible for the production and sale of sunglasses and optical glasses.

 

Its patrons, in addition to Nike, include fashion houses such as Calvin Klein, DVF, Lacoste, Karl Lagerfeld, and MCM.

 

For this new collection, Nike is still working with Marchon Eyewear.

 

According to Stephen Tripi, marketing director for this line,

 

The new line will replace Nike's previous genderless sunglasses lineup.

 

Nike Flex Finesse SunglassesNike Flex Motion SunglassesNike Flex Momentum SunglassesNike Wing designer of the new collection said,

 

Before the design, she got some advice from female athletes on the functionality and use of sunglasses.

 

In addition, in the spring of 2017, Nike will launch a men's sunglasses collection that will complement this women's sunglasses collection.

 

By the fall of 2017, sunglasses will also be available for golf and skiing.

 

Stephen Tripi says that Nike has been in contact with different sunglasses designers since April of this year.

 

At the time of the Rio Olympics, a pair of sunglasses dedicated to athletics was launched, the Nike Wing.

 

The $1,200 eyewear line enlisted Zeiss, which specializes in making optical systems, to work with.

 

ZEISS has developed one-piece sunglasses lenses specifically for Nike.

 

As a result, the Nike Wing has made a big breakthrough in appearance, with a one-piece lens with a nylon frame.

 

The appearance is similar to swimming goggles, which are worn directly on the head instead of being supported by the nose and ears.

 

Without temples and ear cages, it weighs only 26 grams.

 

It seems that the design of the Nike Wing is more conceptual than the 5 styles such as the Nike Flex Motion this time.

 

Also more unique.

 

Although, Nike also emphasized that the new series was specially developed for female consumers,

 

"The target audience is female athletes," but at the same time, Nike also said that "we hope that this collection will be used by consumers outside of sports."

 

However, this may not be the same as "letting consumers wear sports leging to the gym and the office at the same time".

 

Because the sunglasses made by sports brands still have a hint of sports flavor even if they are fashionable,

 

So much so that if you see the avant-garde Nike Wing, you will think that it belongs to Nike's sunglasses style.

 

However, the launch of Nike Flex Motion, Nike Flex Momentum and other products this time looks like they are misfitted with the wrong flesh.

 

It's just a Nike "Gogo" logo added out of thin air.

 

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