Snapchat's halo is too strong, Spectacles glasses were fired to thousands of dollars as soon as they were launched Accor

Snapchat's halo is too strong, Spectacles glasses were fired to thousands of dollars as soon as they were launched According to foreign media reports, the appeal of the social network upstart Snapchat is really strong, in addition to attracting competitors to compete for plagiarism (including Facebook), their first hardware products have just been launched, and they have also set off a rush to buy. This sci-fi sunglasses, which can record a small 10-second video, have been hyped up to 7 times the original price on eBay.

The original price of the glasses, called Spectacles, was $129.99, but the first shipments were very limited, so many scalpers used various means to stock up on large quantities of Spectacles glasses and sell them at high prices on eBay. By analyzing eBay's sales data, we found that the glasses sold for $500-$2,000, and most Snapchat die-hard fans paid $800-$1,000 to get their favorite glasses.

Most of the first Spectacles glasses shipped were in black, and scalpers thought that once Snapchat launched other colors, it would definitely not be a problem to speculate on the glasses for $1,500. In addition to paying a high price for glasses, there are also people on eBay who exchange their glasses for a direct flight from San Francisco to Sydney, which is also worth up to $1,400.

With the magical aura of certain companies, limited edition products can always set off a rush in the market. This week, Nintendo's mini version of the red and white phone also sold out quickly, and a large number of scalpers began to resell it for profit. While it's still unclear whether Spectacles will continue today's blockbuster trend in the future, such avid users have really made a good start for it.

Of course, there have been counter-examples before, and the equally cool Google (Weibo) glasses have been reduced to chicken ribs immediately after the freshness of the initial release. However, Snapchat has its own stylish and fun aura, and maybe it can really succeed with the fan economy when the supply is normal. The article comes from Tencent Technology, we are committed to promoting authority and professional knowledge, if it affects the original rights and interests, please contact the editor, we will delete it as soon as possible.

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