Snapchat launches first sunglasses with its own camera, Spectacles Picture video social app Evan Spiegel, CEO of Snap In

Snapchat launches first sunglasses with its own camera, Spectacles Picture video social app Evan Spiegel, CEO of Snap Inc, the parent company of Snpachat, said in an interview that he plans to launch a sunglasses with a camera this fall. Priced at around $130, the Spectacles are Snap Inc's first hardware-based product capable of capturing videos from the wearer's point of view, with each video lasting up to 10 seconds.

In addition, it can also be wirelessly connected to the wearer's smartphone to share these videos with others via Snapchat. Spectacles' cameras use a 115-degree angle lens, which is wider than the camera angle that comes with regular smartphones, closer to the natural visual angle of the human eye, so the video captured is also more natural.

The glasses are currently available in three different colours, black, cyan or coral, and the first glasses will be released in limited quantities this fall. "We didn't want to rush into the launch of these glasses. First of all, we need to look at how the glasses will fit into people's lives and how consumers will react towards them. Spiegel said. It wasn't that long ago that the company changed its name to Snap Inc. Spiegel says that because they are no longer solely reliant on Snapchat as a mobile app, the new name is more apt to reflect their confidence in expanding into other areas.

According to Snap Inc, Snapchat is used by 150 million people every day, and its videos are viewed more than 10 billion times. And relying on Snapchat's incredible popularity among teenagers, investors have valued Snap Inc at $18 billion.

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