Snap launches second-generation Spectacles Sunglasses Snapchat sells sunglasses, and this is already version 2.0. These

Snap launches second-generation Spectacles Sunglasses Snapchat sells sunglasses, and this is already version 2.0. These waterproof sunglasses can record videos and cost $149.99. Version 2.0 and Version 1.0 look very similar, but unlike the first generation, which could only be purchased at vending machines, the new generation of glasses can only be purchased on the Snapchat website, and it also has some new features: water resistance up to one meter of water, and can last up to 30 minutes at a time.

The hardware is of better quality, all photos and videos are in HD, and a microphone has been added to collect more sound. Black, red and blue models have been added, as well as new lenses. While eyewear is a new business that Snap is very interested in, it's clear that it's not revenue-related yet.

97% of the company's revenue still comes from advertising. Moreover, the market performance of the first generation of glasses was not good; Even though Snap invested heavily in the market, it only sold 220,000 units after a $40 million investment. CEO Evan Spiegel said they had made the wrong decision at the time, but had learned from it.

How good is the content created by the first generation of glasses that were advertised as a fashion product. The promotional video portrays it as a "hands-free camera," and people wear the glasses in situations where mobile phones aren't appropriate. We don't yet know how the market performance of this new product will be, but it's clear that Snap has high expectations for the glasses.

Snapchat is a camera company, and the glasses product itself is a camera product. They think that at some point in the future, people might not use the camera on their phone, but the camera on their face. Snapchat is preparing for such a future.

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