Several _bigwigs_ in the eyewear manufacturing industry of Duke Devon of HERZOG have made in-depth communication. Some o

Several "bigwigs" in the eyewear manufacturing industry of Duke Devon of HERZOG have made in-depth communication. Some of them acquire overseas brands, some devote themselves to OEM, and some develop their own brands while OEM. One of them, founded in 1989, is known as the "behind-the-scenes hero of luxury glasses", while making optical glasses and sunglasses for various big brands around the world, it has also gradually developed its own brand and formulated a brand development strategy of "not impatient, small steps and jogging".

A CONVERSATION BETWEEN THE COMPANY'S PRESIDENT, CHAN CHI KWONG, AND THE AUTHOR MAY PROVIDE SOME INSPIRATION FOR CHINA'S MANUFACTURING INDUSTRY TO BUILD ITS OWN STRONG BRAND. Here's what is the concept of "The Heroes Behind the Scenes" and what does it mean for customers? AThe manufacturing industry has gone through the process of learning from Japan and Italy, and then surpassing them. I opened the factory in 1989, positioning in the manufacture of high-end handmade glasses, so many years my main customers are big brands, we cooperate very tacitly.

In the beginning, I only did OEM for them, and our masters, according to the popular saying now, are "craftsmen" and "craftsmen", and polished exactly the same products according to the samples they gave. Later, as our level improved, they gave us a sample, and we were able to propose some changes, but the goofballs were very stubborn and didn't accept our suggestions, and they had to do what they did, and it turned out that we were right.

Later, the ghost guy began to gradually adopt our suggestions, and at this time, we started ODM. By the end of the 90s, they only had to tell us an idea, and we could design and manufacture the product directly. Therefore, now we Hong Kong people or Chinese have surpassed our masters in many aspects - Italy and Japan, and we have become the main manufacturing factories of luxury brands.

In fact, we have become more than just "factories", our team members are well-versed in ergonomics, materials science, optics, colors, styles, pop elements, etc., and many have become experts in this field. For customers, our professionalism is the best guarantee for the development of their brand. QWhat are you a big name? Manufacturers should not only see that we produce so many big brands, but also how we cooperate with Switzerland, Germany, Italy, France, Denmark, Japan, and our own Chinese design companies to develop together with the world's top equipment companies, materials companies, and optical companies.

A small pair of glasses can pay a price that no one else can see, especially a world-famous luxury brand. Q, but the sales results of this brand are not ideal. Why? Because a brand without a soul can't resonate with its customers.

Q, HERZOG accounts for less than 1%. Having been making eyewear for almost 30 years, I know that when it comes to design and manufacturing, we are definitely the best in the world, but we are still new to making brands. Since 2015, we have established the development strategy of "not rushing or impatient, jogging in small steps".

In any case, our role is first and foremost a designer and manufacturer of big-name eyewear, and secondly a brand. Doing a brand is by no means a matter of one or two days, slow down, take out a little more "craftsman spirit", a little more "humanistic care" so that customers are willing to spread the HERZOG brand after experiencing the glasses we make with our hearts, so that customers who want to buy glasses are willing to spend time looking for HERZOG glasses I think this is more meaningful for a person who is from a factory than to sell glasses.

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