Reopening of GENTLE MONSTER flagship stores in Beijing and Shanghai and new product launches The Beijing flagship store

Reopening of GENTLE MONSTER flagship stores in Beijing and Shanghai and new product launches The Beijing flagship store in Beijing has been reopened, reconstructing the original art space with the theme of "ruins", which is not only a continuation of the past, but also a long chain of future evolution. Through the original style of lenses, looking for the touch of the heart, a new story is brewing in the flagship store under the loneliness above the ruins, which also makes the theme that will be updated in March this year even more confusing and contemptuous.

Shanghai Flagship StoreShanghai Huaihai Middle Road Flagship Store Space Renovation, with the theme of 'THE SALON PROJECT', reconstructs the salon space from 18th century France, enveloping the whole of Shanghai to relive the old Parisian dream. The theme space has been expanded from the second floor to the third floor, among which "GENTLE MONSTER OFFICE", as the first project of "THE SALON PROJECT", will be moved into the first floor of the reconstructed store for a short period of time, showing the audience the evolution direction of the future commercial space under the salon culture in a three-dimensional way.

More space stories are waiting for you to explore. The second floor of the space is imagined with the theme of "catching seductive mosquitoes", and the giant monsters inspired by the Japanese anime "Spirited Away" are the initiators of everything. The "cannons" of cameras, large metal radars, mechanical mosquito traps, and various mosquito trap tools hanging all over the walls are the determination of human beings to resist.

Stepping into the space on the third floor, the simple glasses display in the real world looks unremarkable. In the dark space in front of the small entrance next to the glasses display, you can only faintly see the end of the beam, as if you have come to an ideal world that is completely different from the real world outside. This time, GENTLE MONSTER's new sunglasses are classic and creatively use richer colors.

Breathe new life into sunglasses.

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