RAY-BAN unveils new Spring_Summer 2017 eyewear collection This season, Ray-Ban fully demonstrates its new campaign conce

RAY-BAN unveils new Spring/Summer 2017 eyewear collection This season, Ray-Ban fully demonstrates its new campaign concept 鈥?What to Fear (#ITTAKESCOURAGE), challenging the ultimate fashion with a bold and fearless attitude. Inspired by the excitement of life and adhering to the attitude of modern pioneers who boldly deconstruct classic models, Ray-Ban has always been committed to presenting consumers around the world with a wide range of new styles.

Ray-Ban combines the brand's signature DNA with a fashion-forward theme. Exquisite and innovative eyewear craftsmanship presents new color effects, avant-garde and lightweight metal frames, a sleek and comfortable double-bridge nose bridge and classic and unique card sunglasses, which are perfectly defined by the contour line in a new way, perfectly interpreting the dual characteristics of function and style.

The new Chromance lenses, made with state-of-the-art technology, are unique and in perfect harmony with the original spirit of the Ray-Ban brand. Through the blooming color, it has become the focus of fashion. Chromance lenses' innovative full-color vision technology enhances the wearer's experience and comfort in both light and color with precise high-contrast pixels and superior anti-reflective, hydrophobic and polarized light treatments.

These one-of-a-kind polarized lenses are color-forward and stylish, and their full-color visual clarity is superb. At the same time, with new contours inspired by the brand's DNA and a new high-performance design, the result is a colourful Ray-Ban style icon that is instantly visually enjoyable and comfortable. The classic Signet collection is embellished with star rivets and a unique metallic rock style that bursts out with a new visual aesthetic.

This mysterious and rebellious rock 'n' roll style, which infuses sunglasses, optical glasses and children's glasses with a different power, has once again become the focus of the fashion world. With expressive smooth metal and bold colors, it is an indispensable secret weapon when creating a personal look.

Sleek and simple lines, a subtle blend of classic and modern elements, with a minimalist approach to create the perfect piece that is both functional and stylish, it is the perfect partner for the metal rock generation to wander the party. High-grade metallic texture, made of ultra-light titanium, aluminium and elastic steel, for a lightweight feel.

The unique double-bridge bridge design brings a unique aesthetic to the brand's iconic DNA design elements and sleek, modern frames to create a more sophisticated and glamorous Ray-Ban image. Finally, there are 5 new clip-on sunglasses that can be combined with a variety of star optics for a chic and modern sunglasses look.

The retro style is presented in a cascading method to enhance visual comfort, and change with light and shadow. With its modern contrasting effects, elegant metal details and unique lenses, the RB3545 recreates the classic with a sleek all-metal frame, which is the all-new Club-Round.

The frames are available in seven subtle colour combinations (including deep black, gold and Havana as well as cool blue, grey, dark grey and silver) in a matte or glossy finish with pastel gradients and classic lenses. These simple yet stretchy metal sunglasses are the perfect choice for urban people to show off their confidence. Available in 2 sizes.

It is a stylish style suitable for both men and women. The RB3546 is a minimalist, ultra-light sunglasses. The combination of a tasteful double-bridge bridge and a glowing metallic hue adds an irresistible street-cool touch to these cutting-edge flat metal all-view sunglasses.

It is a stylish style suitable for both men and women. Available in a variety of colours, it is a classic that perfectly blends individuality, luxury and rebellion. The new octagonal silhouette is an iconoclastic gesture that boldly recreates the lines of the classic and delicate gold round Ray-Ban frame. New flat crystal lenses, gradient glare colors (including copper and light blue), and classic G15 green and B15 brown present the glamorous temperament of the star classic from a new angle.

RB3025's delicate metal silhouette, unique rainbow crystal mirrored lenses, and new gradient shiny colors lead the new trend of cool fashion, turning classic styles into true style leaders. With a sleek black silhouette, the new rainbow gradient lenses create a palette of colours, giving these classic sunglasses with streamlined lines a layered, modern feel that will always be the center of attention.

The RX6377 is a unique example of style with an ultra-sleek, modern attitude and ultra-fine metal lines, creating a classic square frame with distinctive details. The double-bridge nose bridge adds to its stylistic charm. Choose from 5 captivating colour combinations and 2 sizes.

Ultra-light materials for all-day comfort, with a minimalist, modern design that expresses Ray-Ban's most unique character. The RX6378 New Full Metal Generation, with ultra-thin lines and a lightweight silhouette, outlines a truly chic style.

Crafted from a thin sheet of metal, this delicate all-seeing metal mirror with a contrasting finish adds vibrancy and is a fresh interpretation of the classic Ray-BanRound. Advanced laser cutting technology, precise and error-free. The matte colored bezel contrasts with the polished metal nose bridge.

A modern way of combining colors. RB3545V distinctive silhouettes, ultra-light metal texture, and the House's signature subtle details give Ray-Ban a unique look at the Club-Round, Ray-Ban's new all-metal icon. Designed for the modern fashionista, this all-metal Club-Round party figure retains the distinctive style of Ray-Ban optics while deconstructing them in futuristic strokes.

The contour lines outlined by lightweight smooth metal temples and metal rods, the unique double-bridge bridge design with fine inlay details, the sleek matte silhouette, and the cool masculine frame colors striped gray and Havana ankles show off the charm of a truly classic model in an almost perfect way.

Available in 2 sizes. Complete glasses mesh, frame.