Ray-Ban Launches 2013 Music Caravan - Music Movement Event Ray-Ban held its first launch event in Shanghai, the first st

Ray-Ban Launches 2013 Music Caravan - Music Movement Event Ray-Ban held its first launch event in Shanghai, the first stop of the "2013 Music Caravan - Music Movement" national tour was launched. Ray-Ban's "2013 Music Caravan - Music Movement" series of activities is a music tour to interpret the concept of "NEVERHIDE", which advocates true self, and freely expresses one's beliefs and personality in song and action, and joins hands with dozens of powerful singers from across the Taiwan Strait and three places, including Ni Andong and Cao Xuanbin, to present a wonderful music scene.

This season's Ray-Ban sunglasses collection maintains its classic design with a new colorway and polarized lenses that combine style and functionality. Equipped with polarized lenses, the aviator sunglasses can effectively block sunlight, reduce the damage caused by the reflected light on the road and water surface, restore the true color, and make the vision clearer and more natural.

In addition, according to the facial characteristics of Chinese consumers, Ray-Ban has also improved its classic series to launch a high-fit "Chinese custom" hiker series of sunglasses based on key factors such as face shape, facial features, and head shape. The brand spirit of Ray-Ban's pursuit of freedom, innovation, and true self reaches the commanding heights in this way.