Ray-Ban glasses VS Xiaomi glasses, which side do you stand on_ A few years ago, a Xiaomi anti-blue light goggles that la
Ray-Ban glasses VS Xiaomi glasses, which side do you stand on? A few years ago, a Xiaomi anti-blue light goggles that launched crowdfunding in the Xiaomi community caused waves in the self-media circle and circle of friends. TR material interchangeable leg frames, coupled with HOYA flat anti-blue light lenses, the price of 189 yuan was exclaimed by many netizens as "the price butcher of the traditional glasses industry". However, some glasses industry insiders broke the news that launched by Xiaomi Ecological Company, ROIDMI claimed that "a number of senior eyewear designers and material experts participated in the creation of glasses from the perspective of functional fashion, focusing on glasses performance, design and technology."
The innovative material frame makes the glasses have an amazing lightweight, non-inductive wearing experience", in fact, as early as March 2007, the ESCO eyewear team at the world's largest eyewear exhibition "Milan International Optical Fair", the design work was first launched. TR material is not an innovative material as described in the advertisement, but an ordinary eyewear material that has been prevalent on the street as early as 10 years ago.
As for the price of 189 yuan, it was learned from many glasses manufacturers that the cost of Xiaomi's glasses frame should be within 20 yuan (according to the batch, imported or domestic materials, process level requirements and other factors, there are slight fluctuations) The cost of zero-degree flat HOYA anti-blue light lenses is basically around 25 yuan. At the same time, the packaging and logistics costs are about 20 yuan, and the profit of Xiaomi's glasses this time is about: 189-20-25-20=124 yuan, and the gross profit margin is about 66%.
66% gross profit margin compared with the average 73% gross profit margin announced by Shenzhen Bose Glasses, which is about to go public and operate traditional glasses stores, is indeed 7% less, which shows that Xiaomi's consistent "low price strategy" is still playing a certain role, but the actual advantage is not very obvious. Coincidentally, the author recently learned from relevant channels that the internationally famous glasses brand Ray-Ban will also launch "anti-blue light goggles" to the Chinese mainland market in the near future.
The difference with Xiaomi glasses is that Ray-Ban glasses will launch "prescription anti-blue light goggles", which is what we usually call "anti-blue light goggles with power" It will support the customization of myopia, farsightedness, presbyopia, etc. According to sources, the anti-blue light glasses launched by Xiaomi Glasses belong to zero-degree flat-light glasses, which are only suitable for some people who are not myopia, that is, people who usually do not wear glasses.
It can be seen that this is not a real market pain point, after all, it is to let a group of people who do not usually wear glasses wear glasses. For people with myopia, farsightedness or presbyopia, Xiaomi, as an Internet company, still can't solve the problem of frame try-on and optometry. This time, Ray-Ban will join hands with Yishike, the largest "optometry car door-to-door glasses" service provider in China. The refractive vehicle will provide users across the country with services such as frame delivery and door-to-door try-on, door-to-door optometry.
It can not only effectively solve the problem of "glasses fitting experience" that Internet companies cannot solve, but also meet the needs of the majority of users for "Internet glasses". When asked about the details of the price, the source said that it is still being discussed internally. It will be announced through the media and the official website of the ESHI optometry vehicle.
So, when Xiaomi encounters Ray-Ban, which side will the majority of users stand on? We'll see! Frameless glasses.