Ray-Ban Eyewear Launches _Ittakescourage_ Global Brand Declaration Ray-Ban, a top sunglasses brand of the Luxottica Grou

Ray-Ban Eyewear Launches "Ittakescourage" Global Brand Declaration Ray-Ban, a top sunglasses brand of the Luxottica Group, a global leader in high-end eyewear, announced the launch of Ittakescourage, a global brand declaration campaign. As one of the Group's important strategic markets, China will launch the "Ittakescourage" Ray-Ban brand declaration campaign in mid-April 2016. The campaign was shot in Los Angeles and shot by renowned photographer Mark Seliger.

Capture the brand's DNA with a number of best-in-class photos: Be yourself.

The "bravery" here is not blind and fearless, but the decisiveness and firmness that dare to face the challenge, and it is the source of strength that inspires people to break through themselves and constantly surpass the limit. The protagonists are brave and true to themselves, they dare to embrace imperfections, challenge stereotypes while unleashing their talents and emotions, in order to break through the shackles of self and live their own colors.

During the event, the Ray-Ban brand will launch a "What to Fear" theme statement in China, encouraging the younger generation to face evaluation, open their hearts, put aside the world's vision, and redefine the power of lifestyle experience courage. The theme statement will revolve around the theme of "courage" and invite the younger generation to share their own social stories.

In parallel with the theme announcement, Ray-Ban will invite a mystery guest to participate in the social media event of the announcement, who will appear as "not afraid of challenges", "true to himself and fearless", what is he afraid of? Let's wait and see! Related Reading: Ray-Ban Sunglasses Ray-Ban.