Puyi Eyewear proudly presents Linda Farrow's Spring_Summer 2020 50th Anniversary Collection

Puyi Eyewear proudly presents Linda Farrow's Spring/Summer 2020 50th Anniversary Collection

Recently, British fashion eyewear brand Linda Farrow (Linda Farrow) 2020 new products were presented at Puyi Optical Store in Wangfu Central, Beijing, this spring/summer 2020 collection was specially created for the brand's 50th anniversary. Beijing, November 12, 2019 鈥?Puyi Eyewear, a leading retailer of high-end eyewear, and Linda Farrow, a British fashion eyewear brand, are celebrating Linda Farrow's Spring/Summer 2020 collection at Puyi Optical Shop in Wangfu Central, Beijing. Classic fashion style and excellent craftsmanship were elegantly unveiled in the exclusive atmosphere of Puyi Eyewear Beijing Wangfu Central Store. Mr. Simon Jablon, CEO and Creative Director of Linda Farrow, was present at the event. Mr. Simon Jablon, CEO and Creative Director of Linda Farrow (Image source: Courtesy of the brand) We had the opportunity to have an in-depth conversation with Mr. Simon Jablon to hear what he has to say about this new series and the collaboration with Puyi Optics. Mr. Simon Jablon, CEO and Creative Director of Linda Farrow (Photo source: YOKA Fashion Network)YOKA: As CEO and Creative Director, what special eyewear products did you create for Linda Farrow's 50th anniversary? What was the inspiration for the design? Simon Jablon: For me, as the CEO and Creative Director, I'm responsible for all the creative and visual aspects of the brand, including the product, the packaging, the shopping bag, and I'm going to think about how to improve the overall visual appeal of the product and bring the customer a good consumer experience. Then I feel like as a brand CEO and creative director, I'm involved in the vision, emotions and feelings of the whole brand. What I'm most proud of is that I can create a brand that is unique. In the case of our products, you don't need to see the Linda Farrow logo on the temples to know that it must be a Linda Farrow design, so for me, it is to give Linda Farrow vitality to the whole brand or each series of products, and to create the brand's DNA. What I enjoy most is the overall idea behind the creation of the brand, how to create a good shopping experience for consumers to the point of bringing some kind of emotional belonging, which is an area that I really enjoy working as a brand CEO and creative director. YOKA: What do you think glasses mean for women? Simon Jablon: I think glasses are a very visually striking accessory that can bring different experiences to different women, or it is a tool to express oneself, to express one's personality, to show one's charm, to show one's personality, to show one's personality. In fact, in essence, I hope to bring them an emotional belonging and experience. Second, as a female consumer, by wearing glasses, she can also make herself more interesting or create a different style, conveying a different style of self to others. YOKA: Linda Farrow has worked with many other brands over the past few years, what are your expectations for these collaborations? What are the benefits of these collaborations for brands? Simon Jablon: For me, I actually want to convey to consumers that we have more passion and collision in terms of ideas, ideas, and inspiration through these collaborations, and these passions and collisions are the source of inspiration for these collaborations. I think if there's a product that inspires me today, then I'm sure it might be the same for you, but if on the other hand, I don't have any inspiration or interest in our product, then how can I convey the spirit of our brand or a good experience to consumers and other audiences. For any cooperation, it should be a collision between the two sides or two different ideas and different passions, this is one of my original intentions for cooperation, only with a very good combination of the two, we can bring some excitement from our own inside, some of the happiness and passion we enjoy to better convey to our consumers. So with this as the core starting point, we actually want to bring our customers or customers who don't know Linda Farrow into our world through these collaborations, so once you enter the world of Linda Farrow, you will find that we have some good intentions at different levels and levels. For the creation of this product, for example, when you come to a Linda Farrow, I want you to have a better experience of our products, and it is a new experience, although you can also see our blockbusters in fashion magazines, but everything is not as good as you really come to our store and experience the real experience brought by Linda Farrow products, because only when you really experience and touch our products, you can feel that we are in the process, workmanship, All the effort that goes into quality control, design and creativity is something that I believe you can only feel when you touch our products.As a brand, by doing something like this, we actually want to combine all the elements of love, joy, creativity, including those that can provoke other people's desire to shop, to channel a positive ability and energy, like creating a creative community, not to treat customers as simple customers who just buy our products, but to build a very interesting and creative community for them. YOKA: Can you tell us about your collaboration with Puyi Eyewear? Why did you choose to work with Puyi Eyewear in so many markets? Simon Jablon: For me, the reason for working with Puyi Eyewear is very simple, because they are definitely the number one retailer in the market. Because as a luxury brand, our partners must know or have a deep understanding of the luxury industry as a whole. For our customers, buying luxury goods is actually a 360-degree experience, from the feeling of entering Puyi optical store at the beginning, to the feeling of touching the product, and then to the packaging, design, workmanship, including the entire retail customer service, will bring customers a good consumer experience. THEN LINDA FARROW, AS ONE OF THE BEST EYEWEAR BRANDS, PUYI GLASSES, AS A COMPANY WITH A DEEP UNDERSTANDING OF THE MARKET AND A COMPLETE SYSTEM, IS A VERY GOOD PARTNER FOR US, BECAUSE I BELIEVE THAT THEY WILL TREAT OUR PRODUCTS AS CAREFULLY AS WE TREAT OUR PRODUCTS, AND THEY WILL TREAT THEIR CUSTOMERS AS PATIENT AND METICULOUS AS WE TREAT OUR CUSTOMERS, SO I THINK THIS IS THE REASON WHY WE WILL COOPERATE WITH PUYI GLASSES, I think we've been very happy working together. YOKA: What are your thoughts on the Chinese market? Which cities have you visited? Which city do you prefer? Simon Jablon: As a Westerner, I've been to a lot of places compared to other Westerners, in the case of China, Shenzhen, Dongguan, Xiamen, Chengdu, Beijing, Shanghai, Hangzhou, etc. For me, in fact, every place has a different feeling, for example, Dalian was very cold when I went there, which was an interesting experience; Beijing is a city with a strong historical heritage; Shanghai is an international and fast-growing city. For the whole country, I think the biggest feeling I have about China is that it is a very big country, and each place has its own uniqueness, so every place I go to will bring me a different feeling. As an ancient civilization, China has been in history for more than 5,000 years, so from a historical and cultural point of view, it is a country with a very splendid civilization. It is impossible to choose a particular location because they are so different. But it's a pity for me that every time I come to China is very short, with a full itinerary of several days. I hope that the next time I come to China, I will have time to see the very beautiful natural scenery of China, which is something I want to explore in China next. Of course, there are many very good places in China, such as the panda in Chengdu and the Great Wall in Beijing, which are very attractive to me. Founded in 1970 in London, England, Linda Farrow's Spring/Summer 2020 collection was created for the brand's 50th anniversary. As a pioneer of one of the world's high-end eyewear brands, Linda Farrow transforms the everyday wear function of eyewear into a must-have piece that expresses the ultimate fashion style and attitude. Puyi Eyewear Wong Fu Central Linda Farrow Spring/Summer 2020 New Arrivals Preview (Image source: Courtesy of the brand) Drawing inspiration from the brand's illustrious history, Linda Farrow has put the iconic fashion style of the 1970s with a contemporary twist. This season, the Oversize silhouette frame is the highlight, crafted from handcrafted acetate, Japanese titanium and precious gold. Set against the backdrop of a villa on Lake Como, Italy, the new luxury campaign is a metaphor for the hedonism of the '70s. The new Spring/Summer 2020 eyewear includes a number of iconic models. The Amber collection expands Linda Farrow's iconic square frame to recreate the classics; The Dunaway collection brings an exaggerated cat-eye frame shape. The eyewear from both collections is made of titanium with the inscription "Linda Farrow London 1970". In addition, the Amelia collection uses a laser-cut process and faux resin to create a frame, which is adorned with a snakeskin print from the 1970s; The Joanna collection features multiple shield-inspired patterns on the frames, and Linda Farrow's iconic temples in 18-carat gold for a luxurious and sophisticated look. In addition, Linda Farrow created a special 50th anniversary Italian print silk scarf, which showcases the rich psychedelic style print, color and graphics of the 1970s. Silk scarves can be tied around the temples as a decoration or worn alone. The eye-catching mirror chain made of acetate is made in black, cream and tortoiseshell shades.To celebrate the brand's 50th anniversary, Linda Farrow brings the adorable The Linda Farrow Bear, infused with a fragrant lavender scent and a 50th anniversary silk scarf, with dynamic prints and geometric patterns intertwined to create a unique feast of colours. Linda Farrow Spring/Summer 2020 50th Anniversary Special Edition (Image source: Courtesy of the brand)Linda Farrow Spring/Summer 2020 50th Anniversary Special Edition (Image source: Courtesy of the brand) Anyone who buys a new Linda Farrow product at an optical store of Puyi Group will receive a free copy of The Linda Farrow Bear. About Linda Farrow Linda Farrow eyewear was born in 1970 and was pioneered by Linda Farrow. She started as a fashion designer, known for her retro-avant-garde and theatrical design style, and her design of the oversized sunglasses was regarded as the pinnacle of the industry at the time, truly bringing glasses into the field of fashion and fashion. Linda Farrow had an unassailable place in the fashion world in the 1970s, when Yoko Ono, wife of former Beatles frontman John Lennon, appointed Linda Farrow with big sunglasses. Linda Farrow has always had her finger on the pulse of the times, and today she is known for working with some of the world's most prominent designers and top luxury jewelry, making her one of the most surprising brands in the fashion industry. About Puyi EyewearPuyi Group was founded in 2001 to see the world of eyewear through a different lens. Exploring the premium eyewear market for Hong Kong eyewear retailers, he has been sourcing the world's most prestigious and noble eyewear brands through his unique connoisseurship, carefully selecting matching styles for each customer, and making their own eyewear products. At present, the branches are located in many major cities in Chinese mainland, such as Beijing, Shanghai, Chengdu, Shenzhen and Guangzhou, as well as Hong Kong Special Administrative Region, Macau Special Administrative Region and Taiwan Region. Puyi Eyewear stores offer a range of shopping experiences, from fashion-themed windows, eyewear exhibitions to VIP programs for our valued customers. "Individuality" is an important value of Puyi Eyewear. Personalized services based on advanced optometry eye care technology enable us and our customers to stand at the forefront of innovation and provide perfect answers for every pair of eyes. In order to meet the needs of different customers, the Group has different styles of brands, including the noble Puyi eyewear, the stylish and fashionable GLASSTIQUE, the avant-garde 010 eyewear, the elegant vault as the main theme, the women's eyewear concept store REFLECTIONS, the men's eyewear store POINT DE VUE, the one-stop optometry service O-O VISION, the British eyewear brand boutique LINDA FARROW, which introduces classic and creative British eyewear brands, THE FLAGSHIP STORE OF GENTLE MONSTER, THE GERMAN BRAND LOTOS, AND THE FIRST TO PROVIDE COMPREHENSIVE EYE HEALTH SCREENING IN HONG KONG, ZEISS VISION CENTER BY PUYI OPTICAL.