Publicizing self-tinting lenses like this, are consumers worried that they won't come to the door_
Publicizing self-tinting lenses like this, are consumers worried that they won't come to the door?
Push the same articles every day,
As a consumer, I will also get tired of watching this time, so I have to try to think differently.
It's like your boyfriend gives you a bouquet of flowers on Valentine's Day every year.
This year, I gave you lipstick, will you be more surprised?
WeChat tweets are written in another way, for example, WeChat tweets with self-tinting lenses can do this.
It's easy to fall into the inertial thinking of the function of self-tinted lenses.
When you start retailing, you can have the opportunity to get more direct feedback from consumers.
We started to wonder if it would be more effective to promote self-tinting lenses with a more playful point. The lens brand says that "self-tinting lenses can be done indoors and outdoors.
can restore more realistic colors", consumers said, "it would be weird if the color changed".
This is a chicken-and-duck story, and no matter how much it is repeated, it seems that there is no way to impress consumers.
We tried to "push the boat downstream".
If you think it's weird, then we'll admit it's weird, but,
Is "weird" necessarily a bad thing? In such a strange and inclusive era
Blame isn't necessarily a bad thing.
With this in mind, we stumbled upon Han Han's photos on Instagram that are basically self-tinting lenses.
How could you miss this "weird and charismatic" "spokesperson"? Han Han really perfectly interprets the feeling we want self-tinting lenses to bring to consumers:
Full of weird irresistible personality charm.
Since the purpose of online WeChat activities is to enhance the stickiness of consumers,
Then direct contact and interaction with consumers is the most effective.
For example, you can consider holding some online activities on the WeChat public account.
Taking the upcoming Spring Festival as an example, if you want to do an online event on the topic of the Spring Festival,
What can be done? Is it possible to play with "reading glasses", which seems to be the least topical and has the biggest gap with the target audience (young people around 30 years old)? Let's start from the perspective of "bringing an unforgettable New Year's gift to parents".
And before the Spring Festival, it was released a hot topic that was close to the period,
Get your target audience to recognize that it's a topic to share and get a free pair of cool-looking reading glasses,
Naturally, this WeChat was swiped in the circle of friends that day.
On the night of launch, the pre-set interaction slots are full.
And this has also brought out the sales of this reading glasses and the concentrated increase in fans of WeChat public accounts.
Due to a large number of forwards, this WeChat article was quickly read more than 1,000 times.
Recommended Reading:
Is it good to use photochromic lenses to hold meaningful activities offline, such as store stationing, enterprise/school activities, and agreeing on the time with the enterprise/school,
Companies/schools will provide venues and door-to-door vision screening services.
At the same time, the positioning of enterprises and schools is different, and the form of the event should also be different.
Settled enterprises:
Exclusive coupons are available for corporate employees.
Schools:
Public welfare lectures such as students' daily eye care knowledge; Each student can give a small gift for eye protection; Outstanding students or poor students will be given free glasses on the spot; If you have a budget,
It can be announced on the spot that the scholarship will be set up every year, and the student representatives with excellent character and academic performance will be funded; 18 years
The marketing department will continue to develop some activity plans and practice them in combination with fixed retail stores
Write a specific review plan to bring a more mature plan to more retail terminals.
Chromic spectacle lenses.