Polaroid Polaroid Eyewear Opens First Online Flagship Store in China On July 9, 2018, Polaroid Eyewear, a pioneering bra
Polaroid Polaroid Eyewear Opens First Online Flagship Store in China On July 9, 2018, Polaroid Eyewear, a pioneering brand of polarized lens technology that leads cutting-edge technology, officially announced the opening of its first online flagship store in China on JD.com. Following the launch of the official WeChat account earlier this year, the opening of the Polaroid Eyewear flagship store is another milestone for the brand to make digital innovation and deepen its cultivation of the Chinese market. By setting up an online flagship store, Polaroid Optical aims to further reach Chinese consumers and enhance the brand's market awareness.
The Polaroid Eyewear flagship store will bring fashionable sunglasses in the most popular colors to Chinese consumers. The brand's eyewear for both men and women is designed to combine pop colors, innovative technology and practical features to provide consumers with a cost-effective product. Thanks to the brand's high-quality Polaroid polarized lens technology, the products are 100% UV protected and protect the wearer from glare, creating a true "instant experience".
"With the growing importance of digitalization, we believe that a more integrated omni-channel consumer experience will allow us to more precisely meet the needs and buying habits of Chinese consumers, and provide them with a more satisfying service," said Miguel Negrao, Head of Commercial of Safilo Greater China. About POLAROID Polaroid Eyewear Polaroid Eyewear is an international pioneer leader in eye care eyewear brands, known for transforming polarized lenses in technology and optics around the world. Since the founding of Edwin Land in 1937, Polaroid has grown to become a leader in polarized lenses. Today, Polaroid manufactures and distributes its sunglasses, clip glasses, SuncoversTM and optical frames worldwide through subsidiaries and an exclusive distribution network.
In April 2012, the Maison officially joined the Safilo Group. Shop.