Personal media_ a booster for the development of eyewear companies

Personal media: a booster for the development of eyewear companies

What is personal media? The so-called personal media refers to private, civilian, generalized, and autonomous communicators. To put it simply, traditional media needs media resources and platforms, while personal media only need to have the right to publish information and produce knowledge through platforms or carriers. For example, in the past, it was difficult for individuals to influence a company, but nowadays, if someone posts a bad message about a company on Weibo, it can even affect the market value of a company. Therefore, the nature of social media is that everyone is a media, and their power cannot be underestimated. At present, the hot social media includes Sina Weibo, WeChat, Renren and many other platforms. Social media is particularly important for the branding of enterprises and the development of enterprises themselves, how can we make good use of these social media to promote the development of enterprises? Xiaobian believes that glasses companies can shape their own image in a more humane way, which can not only shorten the distance with the audience and achieve good marketing results, but also greatly improve the reputation and loyalty of the brand. How can eyewear companies be humanized? It is necessary to communicate with consumers attentively, and then according to the positioning of their glasses products and the characteristics of consumer groups, they can package their glasses products with appropriate "character" to truly interact with consumers. Then consumers will have a kind of recognition for the eyewear brand, which is different from the traditional relationship between the seller and the buyer, but will produce a "friendship" like that between friends, and even fans of this eyewear brand.。