Parsons Glasses Joins Hands with Meng Shop to Customize Urban Fashion Trends Summer is getting closer and closer, sungla
Parsons Glasses Joins Hands with Meng Shop to Customize Urban Fashion Trends Summer is getting closer and closer, sunglasses can not only protect the eyes from ultraviolet rays but also have a good decorative effect and drain fashion trends. Founded in 2008, Parzin is the main eyewear brand of Shanghai Dimo Industrial Co., Ltd., which is currently a top 3 merchant on the domestic mainstream e-commerce platform.
Parsons Eyewear pursues excellence, is committed to sensual beauty and simple natural design, and finds design inspiration in life and art to create ergonomic sunglasses. Advocating an elegant, confident and free lifestyle, conveying the value proposition of true love, balance and happiness, and having a distinctive original and elegant style is the glasses culture that Parsons has always advocated and adhered to.
Parsons Glasses said that with the advent of the mobile Internet era, Parsons has begun to try mobile e-commerce, and the field is still being explored. "Weimob Mengdian attracted us with its unique business model, and the rapid growth of the Mengdian business also proved the viability of this model. With the rapid growth of mobile users, we have also tailored a variety of eyewear styles with our own design styles for mobile customers, and these styles that can represent Parson's style will be used as special items for our flagship store, and we will also come up with popular styles from other channels to attract consumers in our store and let them grow with Parson. Meng Dian said that sunglasses have always been popular with young consumers, and the main consumer group of Meng Dian is mainly young people, and the positioning of the target customer group is very compatible. Through the trust relationship between people, as well as the social sharing and word-of-mouth communication of 20 million cute owners, the rapid opening of distribution fission will help Parson's brand image to be more deeply rooted in the hearts of the people, thereby further enhancing Parson's brand awareness and favorability and driving its sales.
YC9702 Women's Sunglasses It is understood that the cute store has successively attracted many well-known brands such as Pathfinder, Baicaowei, Jinzi Ham, Diplomat, and Robam Appliances. Since its launch in March 2015, the number of stores on the Mengdian platform has exceeded 20 million, more than 20,000 merchants have settled in the B-side, and the total number of SKUs has exceeded 5 million, and the transaction volume on the day of Double 11 in 2015 has reached 165 million.
The relevant person in charge of Shanghai Dimo Industrial Co., Ltd. said that the arrival of the mobile Internet era has increased opportunities and challenges for Parson, and in the future, Parson will vigorously develop mobile e-commerce, and the company's entire channel resources will be more inclined to mobile e-commerce. "Traditional channels and mobile channels have their own characteristics, there will be no substitution relationship, it will be a state of coexistence and complementarity, so we are not worried about this channel competition.
The unique competitiveness of the shop is unique in the era of mobile Internet, and we believe that the store is of full significance to Parson's brand communication and sales promotion. Related Read: Fashion Sunglasses Sunglasses Brands.