Online glasses tester Li Changli's _Entrepreneurship Soil Classic_

Online glasses tester Li Changli's "Entrepreneurship Soil Classic"

 

Xinhuanet, Beijing, August 29 (Reporter Zhang Xuehua) has been selling glasses since the age of 16.

 

In 2005, a B2C glasses mall was opened, and then in 2009, the water was tested in the O2O glasses business model...... The eyewear founder Lee Chang-ri's eyewear dream has finally blossomed.

 

Li Changli, who was born in Taizhou, has a shrewd business acumen and a hard-working spirit of Zhejiang businessmen.

 

Because of the successful test of online purchase, offline optometry mode of online optometry

 

He is regarded as a "threatening wolf" by his peers in the traditional eyewear industry.

 

A few days ago, the reporter interviewed Li Changli to explore his entrepreneurial way, it is worth mentioning that

 

In the rather mysterious professional field of glasses, Li Changli emphasizes more on some "entrepreneurial local scriptures".

 

Talking about the way of business:

 

Management Important Xinhuanet:

 

Can you tell us about the O2O model of the eyewear industry? Lee Chang-li:

 

The O2O model is a business model that combines online and offline.

 

Traditionally, people think that glasses are non-standardized, and this cognitive misunderstanding restricts the development of the glasses industry.

 

The increasing spread of the concept of spectacle standardization has made online spectacle dispensing possible.

 

In 2005, we opened an online glasses mall, and we also encountered a series of problems.

 

After extensive collection of user feedback, the online optometry mode of online purchase and offline optometry was finally determined.

 

The combination of online and offline, on the one hand, greatly reduces operating costs.

 

It has outstanding advantages in radiating people, brand communication, price, convenience and other aspects

 

On the other hand, the opening of offline stores also meets the needs of consumers at the level of optometry and real-life experience.

 

Xinhua:

 

What do you think of the current O2O model,

 

What are the areas that need to be focused on in particular? Lee Chang-li:

 

For the O2O model,

 

Management is the big problem.

 

The O2O model needs to coordinate both online and offline levels.

 

As far as offline is concerned, the key is the standardization of stores, and store location, decoration, equipment allocation, personnel training, etc. are a complete system.

 

Only if your system management is done well can it be recognized by users.

 

Of course, e-commerce also needs to be operated with care and standardized.

 

After four or five years of exploration, I believe that how to build a standardized construction system for offline chain stores is the key to the entire glasses O2O model.

 

This is also the direction of our further efforts to improve in the future.

 

Xinhua:

 

How do you see the future of the eyewear industry? Lee Chang-li:

 

The eyewear industry has a good prospect,

 

There are 300 million spectacle wearers in China, whose consumption potential is far from being realized.

 

The O2O business model has only just sprouted, and there is no doubt about the future development momentum.

 

Talking about entrepreneurship and employing people:

 

To be able to get out of Xinhuanet:

 

What do you think are the most important traits of a successful entrepreneur?

 

Can you give some practical advice to college students who want to start their own business? Lee Chang-li:

 

For an entrepreneur

 

Clarity of orientation is important.

 

Only when the positioning is clear, there will be a clear direction.

 

Second, we must have an open-minded mentality.

 

Starting a business is a very difficult process, with a small probability of success.

 

It faces various pressures such as fundraising, technological competition, and peer suppression.

 

Only by going out and staying up can we withstand all difficulties and pressures and persevere.

 

Third, start small.

 

Don't be Jobs, Jack Ma, and don't just see the current glory of successful entrepreneurs.

 

It is necessary to see the hardships that are not known to ordinary people behind them.

 

Fresh graduates should first work in start-up companies for a few years.

 

Settle down and accumulate some experience before starting your own business.

 

Xinhua:

 

Seeing your company's personnel recruitment saying "not excluding fresh graduates",

 

Can you tell us about the company's employment standards? Lee Chang-li:

 

Fresh graduates are excluded on the one hand because of their lack of work experience

 

On the other hopping is frequent.

 

The reason for the frequent job hopping is that I am not in the right position, and I feel good about myself with a piece of academic qualifications.

 

In fact, after three job changes, this feeling will basically disappear.

 

The company employs people to value one is character, the other is hard-working, we believe that the ability can be cultivated,

 

I am also willing to give fresh graduates such an opportunity.

 

Xinhua:

 

Now many private enterprises are shouting that "it is difficult to retain people".

 

What kind of retention methods does your company have? Lee Chang-li:

 

Two important points are important

 

1. Institutionalize and build humanized communication.

 

Under the premise of constantly improving the system, it is the characteristic of our corporate culture to compare hearts with hearts and equal dialogue.

 

This article is reprinted from Xinhuanet:

 

http://news.xinhuanet.com/hr/2013-08/29/c_125273608.htm。