Online breakthrough The confusion and way out of small and medium-sized optical stores

Online breakthrough The confusion and way out of small and medium-sized optical stores

 

It is difficult to attract traffic online for customer gathering,

 

For many small and medium-sized optical stores, the future can only be obtained by customer flow.

 

It is undoubtedly a more feasible choice to go to sea alone and borrow a boat to achieve long-term development.

 

Although the weather is warm during the Spring Festival in 16 years, it can't warm the cold sales of many optical stores.

 

It is understood that during the Spring Festival, except for a small number of stores whose business is still good,

 

More and more stores are feeling the helplessness of the holiday sales climax.

 

Under the influence of multiple factors such as e-commerce grabbing customers across the country and new stores being diverted nearby,

 

The decline in customer traffic of physical optical stores has become a general trend that is difficult to reverse.

 

In the face of fierce customer flow grabbing and brutal market competition, if small and medium-sized optical stores cannot successfully achieve online breakthroughs,

 

The dwindling customer flow on the ground has been difficult to support the long-term development of small and medium-sized stores.

 

The business in the online customer flow gathering place is cold, and the diversion of newly added stores is limited.

 

More and more guests are gathering online.

 

The post-80s, post-90s, post-00s, and even the post-00s and post-10s, this batch is accompanied by the Internet,

 

With the growth of online shopping and e-commerce, the consumer group has not only become a powerful driving force for the development of online sales.

 

At the same time, it has become a decisive force for the development of China's retail format.

 

For many brick-and-mortar optical stores, post-60s and post-70s consumers are gradually entering the presbyopia stage.

 

The adolescent and children's market is surrounded and divided by the hospital's optometry center.

 

It is bound to be difficult to ensure its own long-term development.

 

Large-scale eyewear retail companies such as Baodao, Mao Yuanchang, Chiba, Meishida, Luda, Jinggong, Zhewen and Wenzhou Liming have long realized that seizing online customer flow is to win the truth of future development.

 

And successively carry out online layout, although the online layout is not a small challenge,

 

Despite all the challenges, with their efforts and persistence,

 

Some companies have reached 20% of their total sales online.

 

Even higher.

 

This undoubtedly proves the importance and feasibility of online customer gathering.

 

The difficulty of online customer flow is the reason for the decrease in customer flow in today's stores and the trend of more and more customer flow gathering online.

 

Brick-and-mortar optical stores have long been aware of the importance of online traffic to the long-term development of stores.

 

However, large stores are capable of doing their own work, while small and medium-sized stores face many challenges and constraints.

 

As we all know, it is very difficult to successfully attract traffic online.

 

For many small and medium-sized optical stores, one is that their own strength is limited.

 

The online drainage system to be built independently is not only under high investment pressure, but also has high risks; Second, the number of stores is limited,

 

The ability to integrate resources is insufficient, and independent investment is not cost-effective; The third is that they don't understand the Internet.

 

Even if you put in it, you can't guarantee success.

 

It is based on the above three factors that many small and medium-sized optical stores know that online customers are gathered.

 

But faced with the huge difficulty of attracting traffic into the store, he did not dare to act rashly.

 

Online customer flow is like a huge cake in the mirror, everyone can see it,

 

But they can't eat.

 

Faced with the starvation of declining customer traffic in the store, but there is nothing to do.

 

Borrowing a ship to go to sea to develop together With the Internet connecting every corner of China,

 

Whether it can open up the online drainage channel and successfully realize the development model of O2O sales from online drainage,

 

It has become the key to the long-term development of physical stores.

 

For many small and medium-sized optical stores, it is difficult to walk on a single road, backed by big trees,

 

It is undoubtedly one of the best choices to borrow a ship to go to sea for common development.

 

Judging from the current development layout of glasses e-commerce, there are not many partners who can give many small and medium-sized glasses the opportunity to borrow ships.

 

Eyewear may be one of the more ideal choices for many small and medium-sized stores.

 

As far as the author knows,

 

There are two reasons why small and medium-sized optical stores can choose:

 

First, it has been the development model of glasses O2O since the beginning.

 

After years of exploration and development, not only a more mature team has been established,

 

At the same time, it has also accumulated rich experience in online drainage, and taking the boat with glasses is naturally a better choice (tens of millions of venture capital in 15 years may have something to do with this); Second, after getting the venture capital, it will be laid out in 2016.

 

As a result, some small and medium-sized shops will be given the opportunity to borrow boats to go to sea.

 

Of course, this is only the author's analysis and inference, and I have also verified the glasses from the side.

 

From the information in the process of communication, it is known that the glasses currently have experience sharing,

 

Internet drainage tools are open, but what kind of optical stores have the opportunity to take advantage of the integration of the Internet platform,

 

may have to meet several key indicators of values, recognition of the future development model,

 

The mentality of self-transformation and upgrading.

 

Whether small and medium-sized optical stores can catch the wind will depend on the overall development layout and the consideration and choice of small and medium-sized optical stores.

 

But in any case, from the perspective of the general trend of glasses retail development and the development confusion faced by small and medium-sized optical stores,

 

Borrowing a boat to go to sea is one of the best choices for small and medium-sized optical stores online.

 

Those who get customers get the future, break through online, and it is imperative for small and medium-sized shops to borrow ships to go to sea.

 

Glasses are fitted.