OAKLEY's largest brand store in Greater China debuted at YOKA Fashion Network in Nanjing, November 30, 2017 鈥_x93 High-t
OAKLEY's largest brand store in Greater China debuted at YOKA Fashion Network in Nanjing, November 30, 2017 鈥?High-tech sports brand OAKLEY announced the grand opening of its largest brand image store in Greater China at Nanjing Deji Plaza, which is the largest product range in Oakley in Greater China. In the eyewear and sports sectors, Oakley is synonymous with innovation and performance excellence 鈥?and this new image store offers customers the opportunity to explore the colourful world of Oakley. Core technology to create excellence in the Oakley Image Store is the ultimate presentation of the brand's core technologies, such as the PRIZM lens technology applied to Oakley snow glasses and sunglasses.
Compared with ordinary lenses, Spectrum Lenses can strengthen the recognition of colors by the human eye, sharpen the details of the environment, and comprehensively improve the sensitivity of visual experience and sensory details, so that the wearer can make accurate judgments in time in the sports environment. A pair of Oakley sunglasses equipped with Spectrum lenses can effectively optimize the wearer's ability to detect changes in the movement of surrounding objects, enhance safety performance, and open up unprecedented clarity of vision, bringing the wearer an unparalleled sports experience.
At present, through decades of research by Oakley, Spectrum Lenses have been able to adapt to a variety of different environments, and are available in a variety of upgraded colors. As a pioneer of innovative technology and high-performance sports eyewear, Oakley adheres to the never-ending passion, the courage to surpass the limits and the unremitting pursuit, and firmly believes that sports can change the world.
Based on the brand spirit of "ONE OBSESSION", Oakley launched the brand slogan "CAN'T STOP more than the mirror" this year, aiming to encourage persistent athletes to be full of enthusiasm and keep moving forward.
Oakley also hopes to convey this spirit to consumers through the interactive experience of the image store. Located on the fifth floor of the first phase of Deji Plaza in the central business district of Nanjing, the Oakley Image Store has a simple design style and LED screens to bring extraordinary visual effects More than 100 square meters of merchandise display area showcasing Oakley's iconic sports glasses and a full line of sports equipment Covering a variety of sports environments and leisure life, consumers can choose from a variety of eyewear, snow goggles, clothing collections and various accessories including limited edition designs in the image store.
EVZERO Zero Sports SunglassesThe EVZERO is the lightest sports sunglasses in Oakley's history, featuring a fully rimless, one-piece lens design that increases the field of view and provides the wearer with a wide field of vision. The lightweight lens body is designed for speed, and the three-point fit design ensures lens position and improves comfort, making it suitable for most sports situations, including running training and cycling.
In addition, the EVZERO series sunglasses equipped with Spectrum Lens Technology can also enhance the sensitivity of the human eye to color details, allowing the wearer to see details more quickly and keenly, bringing an unparalleled sports vision experience. It is recommended to read about the brand, which is also moving its pace into the field of clothing and accessories.
The brand's men's and women's collections appeal to athletes, sports enthusiasts and lifestyle consumers around the world. Oakley is a subsidiary of the Luxottica Group.