Moschino and Safino signed an eyewear agency contract On September 16, it was reported that the Italian luxury group Aef

Moschino and Safino signed an eyewear agency contract On September 16, it was reported that the Italian luxury group Aeffe SpA (AEF.MI) has signed an eyewear licensing agreement with Safilo Group SpA (SFL.MI), the country's second largest eyewear manufacturer, and the latter will design, manufacture and distribute Moschino and its diffusion brand Love Moschino's eyewear series for 8 years from January 2018 The partnership has the option to renew the contract for another 8 years.

After the deal was announced pre-market on Thursday, September 15, Safilo Group SpA (SFL.MI) shares jumped 6.25% to 鈧?.68 throughout the day. Marcello Tassinari, General Manager of Aeffe SpA, revealed that the target audience of Moschino and Love Moschino is different, the former is at the high end of the market, while the price of Love Moschino will be set at the "affordable" level, with the main target of female customers under the age of 30.

Both collections will be available in quality optical stores, department stores and all Moschino stores worldwide. Since 2006, the brand has been represented by Allison (AVM 1959 SpA), which also represents eyewear lines for brands such as Vivienne Westwood and Missoni. Moschino is Safilo Group SpA's second major new customer signing this year, the first being Swiss watch brand Swatch which it acquired in February.

In addition, Jimmy Choo PLC (CHOO. L) and Max Mara have renewed their contracts ahead of schedule until 2023. Analysts estimate that the eyewear lines of Moschino and Love Moschino will contribute around 鈧?0 million in annual sales to Safilo Group SpA, but will have little impact on profitability and will not significantly improve Safilo Group SpA's outlook. In the 2015 fiscal year, Safilo Group SpA generated revenues of 1.259 billion euros.

Franchise chain store optical store franchise.