MOLSION 脳 LUYANG ON THE INTERNATIONAL RUNWAY. The skylight at Moynihan Station, one of the main venues of New York Fashi

MOLSION 脳 LUYANG ON THE INTERNATIONAL RUNWAY. The skylight at Moynihan Station, one of the main venues of New York Fashion Week, about Mo Sen & Yang Lu has something that can be met but not wanted, called soul mate. This is true for people, and it is true for brands.

In recent years, cross-border cooperation between brands is not new, but it can be said that cross-border products can arouse the popularity of consumers. The reason for this embarrassing situation is not only the problem of the product itself, but more importantly, the brand crossover should have a soul, because only when the two brands maintain a high degree of mutual understanding of the product and brand concept, such a crossover will add points to each other and have the power to impress others.

MOLSION, the representative of China's trendy brand glasses. As a member of the French Essilor Group, MOLSION Eyewear adheres to the concept of "integrating art and design into lifestyle", and carries out cross-border cooperation with designers, artists, brands, etc. Fortunately, in the process of communication with China's cutting-edge designer Yang Lu, he frequently collided with him to create inspiration As an official Chinese designer invited by New York Fashion, Yang Lu's spring/summer '17 collection of clothing works on the runway coincides with the design concept of '17 Mosen glasses.

This cross-border co-branded glasses integrates New York's vibrant high street fashion style into the overall shape, and vividly shows the youthful sense of art and design with the collision of jumping colors and geometry. About the catwalk scene, at 3 p.m. local time on September 12, Mosen joined hands with Yang Lu and walked to the catwalk of ART BEAM, one of the main venues of New York Fashion Week, with designer glasses of this cooperation, which became the most eye-catching fashion element.

The audience was 600 people, and the local star Jessic and NBA star IMAN waited for the show to support the American authoritative fashion magazines WWD, ELLE, ZIMBIO, New York TV, American Chinese TV, etc. "A good product speaks for itself", the cooperative glasses displayed at ART BEAM have attracted the attention of a group of trendy people, such as the American supermodel Mame Adjie, major fashion fighters and well-known stylists, etc., who have tried on and taken photos to praise MOLSION glasses.

Through this New York Fashion Week, Mosen glasses have also been recognized by the international fashion industry, and the brand reputation has been further strengthened; From October 21, the co-branded products can be pre-sold on Tmall, and next year, Mosen glasses will also be presented in front of North American consumers in kind through the channels of famous New York boutiques 3NY and Totokaelo.

3NYTotokaeloTotokaelo : Sunglasses trendy sunglasses face shape.