MO Guangzhou Experience Center Officially Opened, Bringing All-Digital Customized Light Glasses From three years ago, Ge
MO Guangzhou Experience Center Officially Opened, Bringing All-Digital Customized Light Glasses From three years ago, Germany officially put forward the "Industry 4.0" strategy, and then to the "Industrial Internet" of the United States and China's "Made in China 2025", the heat of "Industry 4.0" has spread rapidly with lightning speed, triggering a new round of industrial transformation competition on a global scale. As the world's first market-oriented Industry 4.0 brand, MO takes the glasses industry as a breakthrough point, and connects online and offline, front-end and back-end for the first time in all dimensions, turning Industry 4.0 from a concept to a real market-oriented operation, allowing industrial products to enter the era of all-digital customization.
On July 22, the MO Customized Light Glasses Experience Center located in Gaode Land Winter Plaza, Zhujiang New Town, Guangzhou was officially opened, and Guangzhou consumers will enjoy a full-dimensional Industry 4.0 glasses experience for the first time. Yang Song, the founder of the MO brand of MO stores, defined Industry 4.0 in all dimensions for the first time, and MO brought a full-process customized experience, which we have always said in the past that "consumer-centric", in essence, is still only a product based on the mass manufacturing and assembly line production of a certain type of group, which is a product that belongs to "us".
The advent of the Internet wave has reduced the cost of communication, making it possible for consumers to connect directly with manufacturers, and fast, small batches, and customization have become the trend. The greatest significance of the arrival of Industry 4.0 is to meet the personalized needs of consumers, and make customization the norm through intelligent manufacturing, so that every consumer truly has a product that belongs to "me".
Previously, the practice of Industry 4.0 was generally focused on two modes, based on the perfect matching of eye and face data. Through the "Eye Personality Data Collection System" and the "Face Personality Data Collection System", MO collects the user's eye and face data respectively and uploads them to the cloud database.
These "personality data" will also form a professional analysis report, which will be sent to consumers as "My Eyebook" to realize the sharing of information and data with consumers. The production of my eye book is no longer a closed process, but will be involved by consumers throughout the process. When the user clicks "Order Confirmation" on the Internet platform, MO's C2M intelligent analysis system can immediately obtain the user's personality data and directly send a series of customized production instructions to the factory's intelligent manufacturing workshop to start personalized production with one click.
In addition, the entire production process will be tracked and filmed in real time, and then the whole process of product production video will be sent to the corresponding consumers in the form of cloud information personalized push, so as to truly achieve complete transparency of the factory and finally deliver the products that are completely "born for me" to consumers. In the industry that needs to be customized the most, bringing the first real Industry 4.0 products in traditional industries have sought intelligent transformation, and in which field will Industry 4.0 first blossom and bear fruit in the pursuit of interconnected industry, has been concerned and expected by the outside world.
With the launch of MO's custom light-sensitive glasses, this suspense has finally been revealed. Glasses, as the consumer goods that need to be customized the most, are undoubtedly the best entry point for Industry 4.0 to move towards marketization. Under the visual crisis caused by excessive eye use and light damage, glasses have become a "daily commodity" for many people.
According to the latest research from the World Health Organization, the need is enormous. At the same time, eyewear is an extremely personal commodity. The sheer amount of variation in eye data and face data between people makes every parameter from lens to frame completely different, and any pair of glasses must be customized based on personal data analysis.
The mild industrial nature of the glasses industry makes flexible customized production easier to achieve and becomes the best breakthrough for Industry 4.0. The launch of MO custom photosensitive glasses fills this gap in the market and brings a completely different product experience from optometry, lens function to frame matching.
At MO, optometry is no longer a simple measurement of power, but a comprehensive collection of personal data and a comprehensive screening and early warning of eye diseases. MO's unique "medical-grade 3D eye measurement" and "aerospace-grade 3D face measurement" can collect 159 eyeball data and 87 facial data of individuals, respectively. The collected data is uploaded to the cloud and then undergoes 16 levels of intelligent calculations to match the most suitable eyewear to individual needs from more than 5 million lens combinations and 13 frame parameters.
At the same time, all the collected data will be made into a "My Eye Book", so that consumers can get a detailed picture of their eye health. Unlike traditional lenses, which are baked, polished and polished at high temperatures, MO lenses are made of 3D photosensitive printing.
This technology originated from NASA in the United States, mainly through computer-controlled variable frequency light high-speed printing, low-temperature integrated molding. Since there is no need for polishing, the lenses have higher clarity and a longer service life. In addition, MO lenses have excellent light purification properties.
MO pioneered the "Light Purification Bionic Technology", which imitates the biological principles of skin secretion of melanin to resist light damage, and adds photosensitive organic matter to the lens liquid to make the lens itself have a light purification function, which can effectively purify harmful light such as digital blue light, ultraviolet rays, and driving glare without coating, bringing pure light to the eyes.
At present, MO has launched three series of products: digital blue light mirror, photochromic mirror with light and driving glare. The lenses are matched by millimeter-sized custom frames derived from aerospace technology. Thanks to the face 3D measurement system, each frame size of the MO can be accurate to the millimeter, so that the glasses can be optimally matched to the face.
Moreover, all frames are designed by MO in collaboration with internationally renowned brands, and are exclusively provided by MO. Each frame has exclusive technology to achieve the perfect combination of fashion and technology. 3D facial measurement of the eye, the most fragile and important part of the human body.
We see the world through our eyes and get information. But at the same time, every contact with the outside world is accompanied by wear and tear and damage to the eyes. With its unique digital customization technology and light purification bionic technology, MO brings customized light-sensitive glasses to consumers, which not only opens the era of customization of glasses consumption, but also brings a new solution to the "pain of eyes" in the Internet era.
MO Guangzhou Experience Center addresses glasses frames.