LOEWE, a legend of 100 years of ingenuity Modernist heroines are ready to walk into the LOEWE Fall_Winter 2017 womenswea

LOEWE, a legend of 100 years of ingenuity Modernist heroines are ready to walk into the LOEWE Fall/Winter 2017 womenswear show in a dark-enveloped venue to explore the light of this century-old legend. The Legend of LOEWE: In 1846, Enrique Loewe Roessberg opened his first leather goods store in Madrid's most prosperous business district, becoming the most luxurious and prestigious boutique in the city.

LOEWE has always been known for its finest leather goods, and has been recognized by the Spanish royal family, and it is restrained and elegant, bringing out the royal aristocracy. 1905 was the year of LOEWE's glory when it was officially appointed as a chartered supplier to the Spanish Crown. Jonathan Anderson joined LOEWE in 2014 as Design Director, opening a new chapter for the brand.

At his helm, LOEWE interprets the perfect combination of simple shapes, exceptional craftsmanship and exquisite materials in a way that is in line with the latest fashions. LOEWE's innovation, modernity, extreme craftsmanship and an excellent understanding of leather are the core values of the LOEWE brand. For example, the recent popularity of the baby elephant handbag, made of only a single piece of leather, therefore requires an extremely precise cutting process, and each baby elephant bag takes 8 hours to make.

The animal collection is a testament to the extensive experience of the Maison's artisans in the handling of leather. A delicate figure, stitched with only a single piece of leather, made with a few stitches, presents a three-dimensional silhouette with superb craftsmanship. Dedicated to craftsmanship is the soul of the Loewe brand, which is why the LOEWE Foundation has been created to recognise works that showcase the artist's clear vision, refined craftsmanship, fidelity to raw materials, innovation and unique skills.

LOEWE EYEWEARLOEWE Eyewear adheres to the design inspiration of the brand's accessories, with stylish minimalist design lines and creative material mixing, combining retro and trendy elements to create cutting-edge fashion avant-garde styles. LOEWE, a century of ingenuity and legend article source rack.