LINDBERGbyDcOptics Shanghai Ganghui Hang Lung Plaza Flagship Store Interprets Texture When fashion meets design, what ki
LINDBERGbyDcOptics Shanghai Ganghui Hang Lung Plaza Flagship Store Interprets Texture When fashion meets design, what kind of sparks will be generated? Danish eyewear design brand LINDBERG offers thousands of interesting interpretations with its minimalist product design and the newly opened flagship store of LINDBERG by Dc Optics in Shanghai Ganghui Hang Lung Plaza. Design is to make things betterBorn in Aarhus, Denmark's second largest city, eyewear design brand LINDBERG has been subverting the world's understanding of eyeglasses with highly creative and minimalist frame works since its inception.
In the late 80s of the 20th century, we promoted the global eyewear market with the world's first screwless titanium wire frame. Unique, stylish, durable and comfortable, our designs have completely redefined the eyewear experience and made us famous all over the world; Thirty years later, we are proud to be one of the most creative leaders in the international eyewear industry, recognized worldwide for our iconic designs and ground-breaking assembled systems that are fully customizable from frame to consumer wear.
Each trendsetting model embodies our avant-garde design, advanced technology, exceptional craftsmanship and the finest materials. We believe that the essence of design is to make things better. The bold style and the use of details to express fashion opinions are incompatible, which is a false proposition in the world of LINDBERG.
As a Danish brand, we have inherited the Danish tradition of minimalist design, using natural materials to avoid frills. While simplicity is in our DNA, we dare to experiment and design avant-garde, so our frames are never ordinary.
From oversized sunglasses with rose lenses, sunglasses with floating elements, to round-framed glasses in a plant green metallic layer, LINDBERG's designs have frequently appeared in major international fashion publications and won many awards. Whether it's a choice of colourful titanium frames or the season's trendy range of oversized sunglasses, there's something for every consumer in the LINDBERG customisation system.
No matter how the style, shape, color, etc. change, what remains unchanged is the ingenuity and expertise that we hand create each glass. On the opening day of the opening event, the famous actor and model Gao Yixiang was invited to participate in the opening event of the brand's flagship store. As a LINDBERG user, whether attending various public events or in daily life, Gao Yixiang has worn LINDBERG frames many times to express his pursuit of delicacy and detail in menswear fashion, as well as his attention to design.
The grand opening of the new brand flagship store, surrounded by the Scandinavian feeling of the consumer experience, is located in Shanghai Grand Gateway Plaza, and the new LINDBERG brand flagship store LINDBERG by Dc Optics elevates the shopping experience with a completely Nordic-style interior design. Unlike other brands, LINDBERG, which designs and manufactures frames, doesn't stop there. The brand's in-house interior design team created the entire flagship store in a complete Scandinavian style, expertly using a variety of materials with a unique touch to create the design space, and creating furniture that decorates the entire store with oak, aluminium and antique brass, etc., to create a relaxed and pleasant shopping experience.
In the VIP lounge, the designer moved the iconic "rainbow panorama" corridor of the ARoS Museum in Aarhus to the store, and even brought the original Finn Juhl sofa and Arne Jacobsen's Drop chair from Denmark to make the brand's eyewear a real reality.