Lei Jun's endorsement of Xiaomi disrupted the glasses industry in the previous stage,
Lei Jun's endorsement of Xiaomi disrupted the glasses industry in the previous stage,
Lei Jun posted a photo wearing sunglasses on Weibo: "In the hot summer, I accidentally substituted salt for TS sunglasses, do you think it's okay? Xiaomi ecological chain product TS polarized sunglasses, now available in the Xiaomi mall lenses also have a micro-scratch self-repair function, only 99 yuan.
TS self-healing sunglasses, is the second sunglasses produced by TS, this Mijia customized version of TS polarized sunglasses uses 6 layers of lamination, of which the innermost and outermost layers are SR self-healing layer, which can be self-repaired when the SR self-healing layer of the lens is scratched within 20渭m, the use of ultraviolet rays in the sunlight can make the self-healing coating spontaneously repair the broken annular structure, so as to repair the slight scratches on the lens, so that the lens is as bright as new, the use of this science and technology can make the lens durable.
A major signal endorsed by Lei Jun personally: Xiaomi's entry into the optometry industry is to play really. The status quo of the industryEveryone knows that the glasses industry is a profiteering industry, and the retail price of glasses has been high, in the final analysis, the business efficiency of the entire industry is really low. For example, a newly listed brand, after covering the scary shopping mall rent and salesman's fees, still keeps rising profit margins, and only ends up that it continues to push up the unit price, creating a vicious circle within the industry.
In addition, the traditional glasses brand does not have the concept of manufacturing "explosive products", but only changes a pair of glasses to rely on the "mirror sea strategy" to win, and this industry is not transparent, many people do not know how to choose a good sunglasses, so under the multiple effects of sales and inefficient light research and development, this industry has become an industry with information asymmetry in the information age, which is contrary to the general trend of new retail.
Mi modelXiaomi model has changed all this, through the way of backward research and development, relying on the manufacturing background of the Xiaomi ecological chain, TS can occupy the commanding heights of high quality and high appearance in product research and development. At the same time, through the new retail method of Mi Mall and Mi Home, it has effectively improved its own efficiency, so TS glasses can make products that are as touching as Xiaomi mobile phones and have a good price.
In addition to sunglasses, TS also has anti-blue light glasses, photochromic myopia glasses, clips, swimming goggles and other products. The harmful blue light blocking rate of anti-blue light glasses can reach 99.99%, while the price of foreign products with the same level blue light blocking rate of 97-99% is as high as 2000-3000 yuan. It seems that the Xiaomi ecological chain is not only sunglasses this time, but also the anti-blue light glasses, myopia glasses, and even swimming goggles industry wants to carry out a thorough transformation.
One of Xiaomi's strategies is the explosive product strategy, which is a unique product of the Internet era, which means traffic, word-of-mouth and sales. For the eyewear retail industry, the number of myopia or the number of people in demand for sunglasses in a region is relatively stable, so in order to increase profitability, the only way to increase profitability is to increase the unit price, so that the entire optometry industry has entered a cycle of constantly pushing up gross profits.
Therefore, for the optometry industry, Xiaomi TS, which has entered the game with "explosive thinking", is undoubtedly extremely "impactful" to make the end of an era of high prices for glasses, and Xiaomi will repeat everything it has done in the mobile phone industry to cause the optometric industry to shake and promote the self-transformation and upgrading of this industry.
In addition to the 99 yuan of the Xiaomi mall's popular TS polarized sunglasses, Of course, we can't forget that there are many myopic friendsTS color-changing myopia goggles are currently crowdfunding at Mijia, automatic light-sensitive color-changing indoor dark light transparent color, can be matched within 600 degrees, crowdfunding price is 399 yuan.
Related Reading: Blue Light Blocking Lenses, Polarizers, Sunglasses.