Leading the reform of the glasses industry and bidding farewell to the era of glasses profiteering
Leading the reform of the glasses industry and bidding farewell to the era of glasses profiteering
Recently, there has been a series of news about the huge profits of the glasses industry.
The domestic glasses retail industry is in a state of chaos, and many consumers feel that they are "fooled" by optical stores.
sighing is really unguardable, on the other hand, the optical store even shouted wronged,
Because the so-called windfall profits did not fall into their pockets.
According to data, the average daily sales volume of a single store in Chinese optical stores is less than 10 pairs.
This, combined with the increasingly high cost of rent, personnel and equipment, has forced eyewear retail terminals to raise prices to make ends meet.
This contradiction seems irreconcilable, but now there is a new model that breaks the deadlock.
In fact, the opticals model in foreign countries has become more and more mature.
For example, WarbyParker, a global emerging fashion eyewear website, is leading the way in the United States.
Uniform pricing, whole-mirror sales, and door-to-door try-ons have become the core features of the WarbyParker model.
This O2O approach provides users with personalized local services and has become an extended trend of eyewear retail e-commerce.
Domestic glasses have also launched a new model of glasses, leading the transformation of the industry.
M2C model manufacturers provide products and services directly to consumers.
Reduced intermediary costs.
The combination of O2O online mall and physical experience store can effectively control promotion costs.
Benefit consumers.
The office model stores are located in the office building, which reduces the rent.
Reduced costs.
The whole lens sales model: the whole frame and lens whole lens sales, so as to avoid customers having no choice,
Saves money and time for customers.
The open mode establishes an open counter and self-service purchase throughout the process, reducing the number of employees and expenses.
Give profits to customers.
At present, it has achieved small results, and some domestic optometic websites have also followed the pace.
began to compete to imitate such as TRIOO Chengjing, etc., indicating that the innovative model has been greatly recognized.
I believe that driven by the model of continuous innovation and continuous improvement, the era of profiteering of glasses will soon be far away from us.