Kering withdraws the license of GUCCI eyewear and will be self-operated Kering, the second largest premium goods group i
Kering withdraws the license of GUCCI eyewear and will be self-operated Kering, the second largest premium goods group in France, has officially launched the strategic deployment of the eyewear business in the premium and sports fields to be fully self-operated. On January 13, China Business News learned from the Italian eyewear manufacturer and distributor Safilo Group that the Kering Group signed an agreement with it on January 12 to confirm that the authorization of Kering's GUCCI glasses will be terminated in December 2016. At the same time, the two groups have signed a new product partnership agreement, which is valid for a period of four years from January 2017 to December 2020 and can be renewed on a negotiated basis.
The development, mass production and supply of the 2017 series will begin in the fourth quarter of 2015. (Note: Product development, production and supply.) "The resumption of the relevant management rights will help Gucci control the entire industry chain of eyewear products, which will be beneficial to its brand image, operation and channels." Zhou Ting, president of the Fortune Quality Research Institute, told the reporter of the "First Financial Daily" that Gucci's eyewear business has done well, and high-end glasses and sunglasses in the field of quality and sports have a double-digit growth rate in recent years, so it will help its future profits. Founded over 80 years old, Safilo Group is one of the world's leading manufacturers of high-end eyewear, recognized as a pioneer in the high-end range of sunglasses, optical frames and sports eyewear Its brands include Carrera, Polaroid, Smith Optics, Safilo and Oxydo 鈥?as well as franchises Dior, Fendi, Alexander McQueen, Banana Republic, Bobbi Brown, BOSS, BOSS Orange, Bottega Veneta, C茅line, Fossil, HUGO, Jimmy Choo, Kate Spade, etc. With 30 branches and exclusive distributors in the world's core markets The sales network covers more than 130 countries around the world.
Abandoning the franchise of these brands may also be a last resort for the Safilo Group. At present, the eyewear business of all brands of the Kering Group is worth around 350 million euros, and 11 brands of the group are outstanding in the eyewear business, of which 9 brands have agency agreements with 5 different partners.
However, Kering Group is planning to gradually incorporate all its eyewear brands into the self-operated section, from the traditional agency mode to a new self-operated business model of glasses production and sales, from design, production, supply, brand building, marketing and sales, fully control the entire industrial chain, give full play to the characteristics of each brand, fully cooperate with the strategy, positioning and stimulate the potential of each brand, and the design of eyewear products will continue to be responsible for the creative directors of each brand.
High-grade spectacle frames.