KALLA Glasses Releases 2015 New Products KALLA Glasses, Xingchuang Vision, and Jiangsu Satellite TV held a grand strateg

KALLA Glasses Releases 2015 New Products KALLA Glasses, Xingchuang Vision, and Jiangsu Satellite TV held a grand strategic cooperation conference at Shanghai Marriott Hongqiao Hotel. The senior leaders of the three parties attended the signing ceremony, and the scene also showed KALLA Eyewear's 2015 new sunglasses, optical frames and contact lenses model show. KALLA is the Greek word for "beauty", through the fashion elements rich in European romanticism, the modern consumer advocating freedom, elegance and charm of temperament through our products.

Combined with the new brand operation model, the brand can quickly gain a firm foothold in the market competition, quickly expand the brand influence and win the favor of more consumers. KALLA Eyewear has the world's most advanced glasses production system, as well as R&D and design teams from Europe, South Korea, Hong Kong and other regions.

Interpret the fashion aesthetics of KALLA glasses with extraordinary design, and strive to create new KALLA glasses art products, which shine all the time. In 2015, KALLA Eyewear greatly strengthened the research and development of new products, and launched a variety of new sunglasses series to break the traditional design, the unique frame is integrated with high-precision two-color injection molding process, the texture is clear, and the unique buckle on the temple is mixed with the leather grain, exuding a delicate and charming atmosphere.

The lights were shining at the press conference, and the models wore KALLA glasses and walked on the runway, showing the fashion, elegance and vitality of KALLA to the fullest. The new KALLA eyewear not only absorbs the international fashion elements, but also uses the popular high-end materials of the season to make the glasses present a variety of styles and adapt to more different occasions.

At the press conference, the major mainstream media and industry media also interviewed the cross-border cooperation, brand marriage, and future development of KALLA Kailan Glasses, Xingchuang Vision, and Jiangsu Satellite TV. Mr. Tang Zhongping, Chairman of KALLA Glasses, Mr. Wang Zhimin, Chairman of Xingchuang Vision (a subsidiary of Baodao Glasses), and Mr. Li Xiang, Director of Jiangsu Satellite TV Channel, jointly expressed that they will strengthen mutually beneficial cooperation and spare no effort to create a common concept and common dream for symbiosis and win-win. KALLA Eyewear is a brand of Shenzhen Fashion Gongfang Glasses Co., Ltd., which belongs to Hong Kong Bihui International Group.

Since its establishment, the brand has always focused on maintaining communication with consumers, in order to guide different types of consumer groups to experience the brand style in a diversified way. With a history of more than 30 years and nearly 1,200 stores in mainland China, Baodao Eyewear, a subsidiary of Xingchuang Vision, is a leader in the eyewear industry in the Chinese world.

KALLA glasses successfully entered the Baodao glasses channel, and its technical strength and product quality are beyond doubt. The cooperation and marriage between KALLA Eyewear and Xingchuang Vision not only expands the sales channels of Kailan Glasses, but also stabilizes the market foundation and increases credibility and reputation; At the same time, relying on the brand promotion of KALLA glasses, it deepens the image of the outside world, enriches the category, and gives the public more and better products.

Jiangsu Satellite TV is a well-known satellite channel in China, among which "If You Are Honest, Do Not Disturb" hosted by Meng Fei ranked first in the ratings of the same period in the country. KALLA has reached a strategic partnership with Jiangsu Satellite TV, and its products have been designated as special products by the guests of "Do Not Disturb".

This is undoubtedly a very strategic and forward-looking new model of cooperation. Let's wait and see this "cross-border feast" of KALLA Kailan Glasses, Xingchuang Vision, and Jiangsu Satellite TV.

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