It's wonderful to buy glasses for your elders - on glasses marketing strategy Mother's Day has passed, will Father's Day
It's wonderful to buy glasses for your elders - on glasses marketing strategy Mother's Day has passed, will Father's Day in June be far away? I can't think of any gift for my parents, so why not buy them a pair of practical reading glasses! Why did you choose to give reading glasses as a gift? Here's why. Unisex Reading glasses LH1506 Fugui Red 1. Grateful to the elders, young people consume middle-aged and elderly products, "who says an inch of grass to repay three springs", and the health care glasses specially prepared for the elderly are not only products but also a filial piety.
With the development and progress of society, people pay more and more attention to the quality of life and physical health, including the importance of visual health, and the glasses industry has more and more good products for people of all ages. In such a festive season, reading glasses are not only affordable for young people, but also a call for young people to return to their families and often go home to see.
2. Middle-aged and elderly product promotion can increase the stickiness of customers, and product planning is indispensable for good promotion. First of all, in the selection of products, we must avoid "addictive" one-time consumption, if the promoted products can be resold in the future or form a loyal consumer group, this is the real purpose of retail store promotion.
According to the survey, in the loyalty evaluation of various groups, middle-aged and elderly consumers will give priority to a certain product once they choose it in the next purchase due to their conservative psychology, and their loyalty to the brand is dependent. 9913 Men's Reading Glasses Y Gold 3.Middle-aged and elderly people bring new customers to retail storesMiddle-aged and elderly consumers not only represent personal consumption, but also have a huge family system behind them.
Generally speaking, the behavior of an elderly person will affect the behavior of two families, and at the same time affect the right of children and grandchildren of multiple families to speak in glasses. In China, "there is an old man in the family, there is a treasure", and people are paying more and more attention to respecting their elders. And in the modern busy society, many young people do not have much leisure time to go to physical stores, most of them will turn to online e-commerce channels, but middle-aged and elderly consumers are not, they have plenty of time and no experience of online channels will never be their best choice! Therefore, many middle-aged and elderly people will always help their busy children and grandchildren find products when they buy products by themselves.
It is not difficult to see that in retail stores, as long as the sales of a middle-aged and elderly person are completed, there can be a chain reaction of "pulling a whole body" to form a series of joint sales. This is the huge reward of winning middle-aged and elderly consumers.
According to the article modified by Shenzhen Cuncaoxin Glasses Co., Ltd., related reading: reading glasses reading glasses.