Is eyewear a lucrative industry_ The real profiteering industry is here!
Is eyewear a lucrative industry? The real profiteering industry is here!
Since I was a child, I have heard that "glasses are a profiteering industry",
Low cost and high price.
But so far, it seems that I have never heard of, let alone seen the "local tyrants" in the glasses industry! Is the glasses industry a profiteering industry? Today, Xiaobian has taken stock of China's top 10 profiteering industries in the past ten years.
The eyewear industry is not involved
Let's take a look at what is the real profiteering industry! NO.1 Cosmetics:
Men should be suspicious,
Is Dabao a profiteering product? NO。
Cosmetics here refer to imported high-end products.
SK-II's famous fairy water retails for 560 yuan in China.
The manufacturing cost is only 6.5 yuan.
Surprised? Even if the R&D costs are added, the cost of each single item does not exceed RMB 10.
Shiseido's 650 yuan/50 grams of eye cream even has a packaging cost of less than 10 yuan.
The cost of Oberlai's low-end eye creams of about 150 yuan is only about 3 yuan.
Ladies, don't think you're putting high-tech products on your face anymore? Over here
Lady is the first victim! NO.2 Daily necessities:
Among them, personal cleaning chemicals are the most terrifying.
Taking toothpaste as an example, the cost of the most expensive ingredient foaming agent is only about 600 yuan/ton or even lower.
And this 600 yuan foaming agent is enough to fill 6,000 of the largest 180 grams of toothpaste.
The cost of the remaining active ingredients is negligible, and the cost of calcium carbonate powder per ton is only about 120 yuan.
The cost of sodium monofluorophosphate, the active ingredient of the highest-grade fluoride toothpaste, is only 100 yuan per ton.
NO.3 Beverage Industry:
Among them, non-carbonated fruit juice drinks are the most profitable.
The market retail price of 2 yuan for fruit juice drinks is only 7 cents including packaging cost + equipment cost
Canned beverages are even lower at 5 cents.
A 330ml bottle of 5100 Tibetan Glacier Mineral Water costs 10 yuan in supermarkets.
According to the research report of CIC Consultants, from the perspective of profit margin, the average profit margin of domestic mineral water is only 3.85%.
The profit margin of high-end mineral water is about 6 to 7 times that of ordinary water.
NO.4 Liquor:
Taking Wuliangye Distillery as an example, each ton of grain can produce about 100 catties of liquor.
Among them, 10 city catties, the best quality is Wuliangye, and the rest are used as low-end products such as Wuliangchun and Liuyang Hela.
The purchase price of each ton of grain is about 1,600 yuan, and the retail sales of the produced products in the market can reach about 15,000 yuan at most.
NO.5 Drugs:
Everyone knows the huge profits of drugs.
In the eyes of the average person, the profit of drugs should be the highest.
But this is not the case.
Compared with the above industries, the equipment, plant and R&D costs of drugs are much higher.
So it can only be ranked 5th.
However, the formulation research and development of imported drugs is generally carried out abroad, resulting in higher research and development costs.
There are many drugs that have a retail price that is seven or eight times the ex-factory price.
For example, the retail price of a cefonicil injection is 32.8 yuan per 0.5g.
The ex-factory price is only 4.9 yuan.
NO.6 Health Products:
This thing is an old friend of our Chinese people,
From the sun god to brain platinum, there has never been a health supplement that can really play its promotional effect.
The health care products ranked here refer to the products produced by regular manufacturers through regular formulas in the real sense.
It is not a counterfeit product.
One of the reasons why the health supplement industry is so lucrative is that the elderly over 60 years old in China account for 13% of the total population, about 170 million people.
Their demand has driven the development of China's nutraceutical industry.
NO.7 Communication Industry:
Among them, mobile communication is even more so, which is a typical example of long-term benefits from a single investment.
The cost of each GSM base station is about RMB 200,000, but it can afford a maximum of 150,000 signal traffic.
With a monthly rent of 40 yuan per person, even if these 150,000 people do not call, they can buy 30 base stations for a month's monthly rent.
Of course, there are other equipment and technology costs in the mobile communication industry.
I won't go into detail here, but in short, it makes sense to rank it in seventh place.
NO.8 Software Industry:
Any software doesn't sell well in China,
This is only for those who buy the genuine version.
The manufacturing cost of each disc is 9 cents, and the packaging cost of high-end software is only 5 yuan.
But the bulk of software is often R&D.
WINDOWS98 has been sold for nearly 8 years, and the money earned is enough to develop another 40 WIN98s.
But this is foreign.
If Bill Gates had been born in China, it is believed that he would have starved to death or would still be working as an installation worker in Zhongguancun.
NO.9 Small Household Appliances:
Compared with refrigerator color TV, the cost of small household appliances is the lowest,
The profits are the highest.
Philips is one of the big companies that started as small household appliances.
In fact, the manufacturing cost of a 1800 yuan razor is often only 1.5-2 times higher than that of a 180 yuan razor.
But at retail, it can be sold for 10 times the price.
Who raises their hand with a Philips razor:
Hundreds of high-tech products are actually worth 20 dollars.
NO.10 GAMES:
It is reported that the gross profit margin of the online game industry is as high as more than 50%.
The highest is even 75%, and the net profit margin is also between 25%~50%.
The main reason is that, on the one hand, manufacturers only need to maintain and upgrade the management of online games.
There is no need for factory buildings, warehousing and manufacturing, which greatly saves costs.
On the other hand, online games are stored on a server with a high security factor due to the game encoding.
The possibility of piracy is greatly reduced.
After reading the above, I just want to describe my current mood in two words,
Although a pair of glasses is quite expensive, its production cost is relatively high.
The profit margin is small, so if you want to talk about huge profits, you really can't talk about it! Think about the complex and cumbersome manufacturing process and processing technology of glasses,
You know how much it takes to spend on it.
Moreover, many people ignore that in the process of buying glasses,
The value of professional services obtained in optometry, vision correction, eye and vision care, initial examination, etc.
In fact, some people have begun to realize the value and professionalism of glasses.
And an optical store with a high level of optometry, good grinding technology, good level of frame correction by the optician, good service attitude, and guaranteed product quality
Customers enjoy the service while not feeling that the glasses are expensive because they are worth the money.
Glasses frame material.