Inspired by the design of _eyes_, Paramount launched a new logo and officially launched the era of appearance, it is dif

Inspired by the design of "eyes", Paramount launched a new logo and officially launched the era of appearance, it is difficult to mix without appearance! In fact, the brand also has a "good look", the first is its Logo! If the products and services are the inner beauty, then the Logo is the external beauty - is the "face" of the brand.

In this era of "face", having a beautiful logo may bring the brand closer to success. From the rebranding of Li-Ning to the Golden Arches of McDonald's, the rebranding is a process of "changing faces". Today, let's talk about the evolution history of the "face change" of domestic light fashion glasses Paremon glasses.

If you want to attract the attention of trendy people, beautiful men and women, and avant-garde young people in the new era, of course, you must also invest in your "face", so in order to enhance the vitality of the brand and get more attention from literary and artistic youth, trendy people, and fashionistas, Paramount Glasses' change of "face" this time is the first step towards the upgrade of the "light fashion" brand.

Studies have found that the evolution of most brands is a process of moving from complexity to simplicity. But too simple may tend to be mediocre, so that changing the "face" seems meaningless... To this end, Paramount has made a bold innovation in this rebranding, using pure English letter design.

Replace its "A" logo with: Do you think this looks like a side "eye"? The impression score skyrocketed immediately!! It is not difficult to see that the very vivid letter A is inspired by our eyes, and the designer gets inspiration from the "eye" and integrates it into the typography as a design element to not only convey the attributes of the industry, but also express Parimon's focus on the eyewear industry! In addition to the huge changes in A, the new logo adopts sharper edges and corners in the design, and uses more concise and capable lines to set off the brand's authentic and confident fashion attitude.

At the same time, compared with the old version, the color of the new logo is fuller, more energetic and fashionable, which is more in line with Paralmon's brand positioning of "light fashion".

(Recommended reading: Where to buy Paramount glasses frames, in fact, the brand changes its "face" more to reverse consumers' limited perception of the brand, strengthen the dialogue between the brand and the audience, and convey the brand concept to consumers better and more clearly.

Paramount New Logo is more fashionable, youthful and energetic in terms of color and font, which is more in line with the aesthetics and attitudes of young people in the new era The new logo is more intuitively presented to young consumers and urban upstarts The concept of "light fashion".

(Recommended reading: The three advantages of the domestic brand Parimon sunglasses, as an advocate brand of light fashion glasses, In 2018, Paremon once again appointed Tong Liya as the spokesperson, and the cooperation between the two sides was further upgraded.

As one of the most influential stars in China today, Tong Liya has a straightforward personality, sincerity and unpretentiousness, and always adheres to the most authentic voice in her heart on the road of pursuing her dreams. This "face change" is not only an update of the Logo, but also an opportunity to let more friends who love Paremon and Tong Liya join the trend circle of "light fashion".

Do you like the new logo for this upgrade? Visit the official website of Paramount

Let's see the world with new eyes! Related Reading: Paramount Parimon Sunglasses.