In today's rise of online platforms, look at the traditional glasses industry

In today's rise of online platforms, look at the traditional glasses industry

 

When online glasses became popular,

 

The traditional glasses industry has suffered a lot of impacts, and the generation of a new thing will inevitably shake the stable position of traditional things.

 

Now the problems faced by China's traditional glasses industry are:

 

The phase of a comprehensive shuffle began

 

The involvement of e-commerce in the Japanese glasses industry to seize the domestic market, as well as the existence of informal "four dislike" optical stores in China,

 

Make the traditional eyewear industry difficult.

 

Moreover, there is still a contradiction in the traditional glasses chain physical stores that the business name and product brand are social brands.

 

The intermediary agency and purchase costs cannot be ignored, so the price remains high and is not competitive.

 

However, if the price is lowered and the optical store cannot afford to pay the extra cost of the product,

 

Such as decoration personnel, rent costs, etc., such contradictions have always existed,

 

It is difficult for the traditional eyewear industry to achieve breakthrough development.

 

Now the traditional glasses industry does not have any advantages on the network.

 

On the contrary, each link is still disadvantaged, whether it is in terms of products, prices, network attributes, customer cognition, and staff construction, it is not as good as some e-commerce companies that have risen later.

 

And now the traditional optical store in order to protect their own interests,

 

If you don't have glasses in the store, you won't provide customers with a regular optometry list, so in the minds of customers,

 

The credibility of traditional optical stores will decrease, and the churn rate of customers will gradually increase.

 

How can the traditional glasses industry get out of this predicament, there is an effective way to closely integrate with the network platform,

 

Take the O2O model of traditional optical stores to provide value-added services, learn car 4S stores,

 

Optometry, maintenance, cleaning, adjustment integrated services to withdraw from the prime location,

 

Reduce the price of the product by reducing the intermediate costs other than the product itself.

 

Truly embark on a new path of development.