How to make the layout of the glasses franchise store more attractive to customers_
How to make the layout of the glasses franchise store more attractive to customers?
Now many people choose to join optical stores,
So is there anything else that needs to be paid attention to after doing a good job of joining the optical store? After all the plans are finalized, it is time to think carefully about the decoration and layout of the optical store
The layout of the optical store should not be underestimated, and it may affect the customer's feeling of entering the store and the final transaction rate.
Today, I will tell you about the skills of the display of optical stores.
Hangzhou Xintang Road store 1, quantity skills all kinds of goods will have the so-called "minimum display quantity",
Once the number of displayed products falls below this amount, the sales will deteriorate dramatically.
Optical stores are no exception, too many of them can appear crowded and cluttered,
Too little will seem very deserted and will not provoke customers to buy****.
Therefore, when considering the number of displays, it is necessary to consider the "minimum display quantity" of each product.
Generally, 80% is full.
Try to attract customers without being too cluttered or crowded.
2. Color skills are displayed in glasses products, in addition to the quantity,
You should also pay attention to the color, style, and size of the product.
In this way, you can attract the attention of customers and increase the sales of your products.
Bright colors are usually more stimulating to buy, which is why many promotional ads like red and yellow.
At the same time, color can also give personality to the product, so that the same kind of product has a difference.
Meets different consumers.
It should be noted that colors that disrupt the vision cannot be arranged in.
Neutral colors have a good harmonizing effect.
For example, you can consider the display of dark series products in the front and bright series products in the back; You can also use seasonal, trendy glasses and new eyes in front,
General glasses are displayed at the rear.
3. "Conspicuous" skillsThe so-called "conspicuous display" refers to the fact that the optical store makes it easy to sell the "most wanted goods".
Try to place it in a conspicuous location and height, and this kind of display can also be called an effective display.
In the implementation of "conspicuous display", for the physical and psychological aspects,
Effective ways to manifest this are as follows:
(1) Physical conspicuous display:
A display method that makes use of an effective display range.
This is a method of displaying the size and nature of the goods in a conspicuous height.
At present, it is focused on manufacturing, and it is easy to compare with similar products.
Specifically, you can place key products near related products and use their combination to improve their associative effect.
(2) Psychological conspicuous display:
By the variety of expressions,
Make the product itself look more beautiful or make use of some props or assistive devices on display,
Enhance the sense of value of products.
Hangzhou Fengqi Road store 4, direction and skill direction is a key point of glasses product display.
Because the display of the direction of the product is like the face of the person, it is the first impression to others.
For the choice of direction,
Here are a few things to consider:
Cater to the customer's focus on the purchase of goods,
Most of the products are labeled with the product name and trademark pattern on one side, and the precautions and ingredient measurement are indicated on the other side.
In particular, high-end frames should be very obvious for the display of signs.
In short, it should be displayed in a way that customers feel attractive.
This is the point of the display direction.
In addition, it should be shown as wide as possible, and the inner lining should be used to highlight the "sense of volume" of the product; Or show people with a beautiful color scheme,
Give customers a stylish and elegant impression.
If you stack the products aimlessly, you will not be able to give the impression that the products are abundant, even if the display is large.
5. Suggestion skills Nowadays, there are more and more customers with strong subjective decision-making ability among optical store consumers.
Some customers even chatter about the annoying salesperson next to them.
Therefore, in product display, it will be helpful to pay attention to the use of suggestion skills to deal with such customers.
generally speaking
The optician's hint is broadly divided into three parts:
Product performance, service levels, and the environment in which products and services are placed.
When customers shop and consult at an optical store, they weigh every cue they encounter, consciously or unconsciously.
They will see some hints as positive and some as negative.
The rest is attributed to neutral hints.
For example, in a car showroom, a salesman eats a fast food at noon,
If it emits a strong odor, it will have a negative effect; And the smell of a new car is seen as a positive experience cue.
Positive experience cues can make customers feel particularly fond of your product or service.
Negative cues can lead to customers rejecting your product or service.
Neutral cues bring a bland customer experience, which will not turn away customers thousands of miles away.
It won't invite repeat business.
6. Different forms of glasses can show different styles.
In general, there are the following four types:
(1) Comparison:
Place a darker product next to a brightly colored product
Make it a stark contrast.
In this way, the two products will definitely look more attractive because they complement each other.
Moreover, the contrast display has a strong shocking power, which not only gives people a sense of stability,
In addition, it can deepen the impression of customers.
(2) Symmetry:
Symmetrical display has no strength, but it has a sense of security.
Therefore, when the number of goods is large, this method can be used.
(3) Rhythm:
In a large, small, and large way, arrange the goods at intervals.
The result is a rhythmic movement that catches the customer's eye.
(4) Blending:
The collocation of the size sometimes has a sense of harmony,
It is suitable for use when the quantity of goods is small.
Guangzhou Tianhe store 7, coordination skills Many optical stores want to create a customer experience when displaying,
This is a good idea, but when it is placed concretely, it looks messy and not very layered.
This leaves many customers at a loss when choosing a product.
At the same time, due to the many styles of products, the material is very different,
Without focused guidance, it can be difficult for customers to make up their minds.
Therefore, optical stores should pay attention to distinguishing the category, style, color, etc. of products when displaying.
And according to the positioning of the optical store, the overall matching.
8. Auxiliary skills optical stores can use some props or auxiliary devices when displaying products.
Enhance the sense of value of products.
For example, the use of lights, golden cloth, crystal ornaments, fake flowers, etc.
Increase the visual effect of the product and enhance the grade of the product.
At the same time, the distinctive counters, glasses shelves, and posters of celebrity spokespersons are also objects that attract customers' attention.
It can be utilized.
In addition, some appropriate advertising or service terms can be configured in the appropriate position of the store door, store column, and counter.
Increase the sales atmosphere of the product.
Optical stores join eyewear styles.