How opticians make a profit

How opticians make a profit

 

The competition between enterprises is nothing more than products, prices, channels, promotions and services.

 

Junshi Optics has long regarded product and service differentiation as the most important means of competition.

 

Junshi optical core positioning "wear-resistant lenses, choose Junshi",

 

We want to make sure that when it comes to wear-resistant lenses, consumers think of Junshi Optics.

 

Today, when the glasses industry is becoming more and more standardized, there is not much room for competition in price.

 

Only by working hard to achieve service differentiation can we attract customers.

 

Conformism can only become a follower, only one step ahead of others,

 

to become a leader.

 

Master Nebula said:

 

The fool sees people do it, and the wise man does it.

 

Michael Porter said:

 

The value of the enterprise is realized from the outside.

 

There are two ways for companies to create value for their customers: reducing costs and creating performance.

 

There are four basic conditions for us to serve our customers well:

 

1. Solve problems,

 

2. Create convenience 3. Reduce costs, 4. Communicate effectively.

 

First of all, to solve the problem of customer needs, the most basic needs of customers entering the store for glasses is to pay for comfortable glasses that can be seen clearly and worn.

 

This requires us to select the most suitable products for consumers in optometry, material selection, and debugging

 

We want to sell what our customers need, not what we want to sell.

 

In order to make the product last for a long time, it is necessary to choose lenses with good wear resistance and good quality frames.

 

Second, to create a comfortable and convenient consumption environment for customers, we can reduce the waiting process.

 

In recent years, many dealers have driven optometry service vehicles to the streets and alleys.

 

From waiting for customers to come to the door, to taking the initiative to find customers, to improve their own image,

 

Regional reach has won a larger customer base.

 

Third, however, consumers have been chasing high-quality but inexpensive goods,

 

Actually, this is contradictory.

 

The cost level is divided into explicit cost and implicit cost, and the most direct explicit cost is price.

 

However, low-priced products can only be obtained at the corresponding price of consumers themselves

 

For example, the number of degrees of non-durability, visual fatigue, etc., this is the hidden cost,

 

We need to make it clear to consumers, so that we can talk about the value of the product first, and then talk about the price of the product.

 

Fourth, communicate effectively with customers,

 

In China Mobile's advertising slogan:

 

Communication is everywhere.

 

From the design of the store's fa\x{00e7}ade, the display of products in the store, and the selection of props outside the store,

 

These are all ways for us to communicate effectively with consumers.

 

The brand does not want to be creative, the brand needs to remember, we must appear in front of consumers as much as possible.

 

Strengthen consumers' familiarity with us.

 

Modern marketing statistics show that:

 

More than 50% of a company's profits are brought by repeat customers,

 

And what keeps them coming back.

 

The first is the quality of service, followed by the product, and finally the price.

 

Spectacle lens brand spectacle lens price.