How opticians can gain a foothold in the market

How opticians can gain a foothold in the market

 

The eyes are the window of the soul, so when opening an optical store, you must put quality first.

 

Technicians must be considerate of customers in terms of professional services.

 

In particular, products should not be shoddy.

 

Generally speaking, after deciding to pursue a career in the eyewear industry, you can first research the professional market.

 

Learn from professionals where to learn about optometry, optometry, and other related expertise

 

For example, some professional optical store training institutions have learned to meet the technical requirements for opening stores.

 

If you plan to open an optical store in a new area, such as from a prefecture-level city to a county-level city,

 

Or open a new store from a county-level city to a prefecture-level city or a town,

 

But I'm worried about whether the store can make money, or even, whether it will lose money.

 

The first thing you have to do is to make an investment budget, that is,

 

How much money does it take to open this store?

 

The investment mainly includes investment in fixed assets (equipment), investment in decoration and a part of working capital (working capital is used to pay rent and deposit,

 

Purchasing goods and paying for start-up expenses and even preparing if there is no business for three months,

 

how much cash is needed to maintain).

 

how much to invest, by how much of your initial capital, as well as the competitive environment of the city,

 

Several factors such as market space are jointly determined.

 

If the funds are relatively abundant, and the hardware and decoration of other local glasses companies are relatively backward,

 

It can "open high and fight the lion and fight the rabbit" and become a leading local enterprise.

 

But if the funds are tight and the opponent is also very strong, then don't invest too much in decoration and hardware.

 

Anyway, it's better to find another way.

 

The second thing you have to do is to do a profit balance point calculation.

 

In other words, to open this store, how much turnover must be achieved in a year to protect the capital.

 

This is the basic homework of a business operator, measuring fixed costs and variable costs.

 

The profit break-even point is then calculated.

 

When calculating fixed costs, it is necessary to take into account the depreciation of fixed assets, decoration depreciation and interest on working capital.

 

Let's assume that the annual rent of the new store is 300,000 yuan, and the profit break-even point is about 1.2 million yuan.

 

The third thing you have to do is do market research.

 

Including the size of the market (i.e. the total amount of the local eyewear retail market),

 

Major competitors and their performance, estimating the competitive advantages and shortcomings of competitors, etc.

 

For example, the total amount of the local market is estimated to be 10 million, and it is mainly divided by six or seven stores.

 

Then we have reason to believe that the local market increment next year should also be 1.5 million (15% of 10 million,

 

The average performance of a glasses is between 100~2 million) from this analysis,

 

As long as your new store has various competitive conditions and competitors, it will be operated seriously.

 

It is not very difficult to grasp the profit of the first year (more than 1.2 million results).

 

Another example, a leading local enterprise with an annual turnover of 1 million,

 

And its scale, geographical location, hardware facilities, etc. are not worse than yours,

 

Then you have to think carefully, when the brand awareness, old customer base and employee experience are not as good as each other,

 

What reason do you have to think that your performance can outperform your opponent (more than 1.2 million),

 

Of course, if you find that the local market is completely untapped, there is a lot of potential,

 

And you are sure enough to surpass your opponents in terms of management, marketing, professionalism, etc.,

 

Then you don't have to take your opponent in your eyes and let it go.

 

In short, no matter what, there must be a clear market positioning,

 

Only by forming their own distinctive business characteristics can they gain a foothold in the market.

 

Article Title:

 

How to base an optical store on the marketArticle collation:

 

Glasses.com.