How much does it cost to join an optical store_ What about the brand, model and authenticity,
How much does it cost to join an optical store? What about the brand, model and authenticity,
Check out the professional analysis!
Tips for glasses:
As a company with a mission
Out of love for the industry, I also saw that some optical stores joined various false information,
exaggerated and even cheated and other industry chaos, and I saw that some people who lack judgment ability and experience were fooled.
It's heartbreaking.
Therefore, specially for the actual situation of the industry, an article is drafted to restore the truth.
It also reminds friends who want to join the business, and I hope that entrepreneurs who want to engage in the glasses industry will not blindly listen to one side.
Be sure to polish your glasses and correctly understand the essence of the glasses retail business,
In this way, we can be prepared and minimize unnecessary economic losses due to lack of experience.
At present, there are more than 80,000 optical stores in the country, of which about 60,000 are husband and wife stores.
Not very competitive.
Especially in the suburbs of large cities, county towns and township-level areas,
Product professionalism, image, brand, quality, and technology are relatively lacking.
And more entrepreneurs, cross-industry career changes, and practitioners are one after another.
We hope to seize the opportunities in the recession environment, especially in the eyewear retail industry.
Special:
The advantage is that it can be operated for a long time, and even the industry can be passed on from generation to generation.
But the downside is the industry that slowly accumulates.
You pay attention to the local opticians, all walks of life are prone to closure,
And the optical store has basically been standing for decades.
So how much does it cost to join an optical store? Choosing which brands to join allows investors to reduce risk.
The following glasses will answer for you.
For those who want to start a business in the glasses industry, joining the optical store is indeed a successful route.
But choosing a good franchise model and brand is the top priority.
Opening an optical store involves the first steps:
whether consumers trust the brand,
Look at the customer's comments on this brand, and now the good brand Tmall and JD.com have flagship stores.
Then it is specific to professional optometry, processing technology, product procurement, sales skills, how to market, plastic surgery level, after-sales service, contact lens fitting and after-sales service, etc.
Although glasses chain franchise is now a path, there are many franchisees who do not choose a good brand and are fooled.
Therefore, when choosing an optical store to join, you must be cautious, cautious, and cautious.
Contrast, contrast, and contrast.
Franchise brands must analyze ten key points:
1. Year of establishment of the company,
Registered capital, team strength, industry popularity, chain management system, a clear division of labor for a team (verification of business license); Whether the company's vision, positioning, and values are clear; 2. How authentic is the franchise brand
Franchisees must be highly vigilant in the core links, and the regular company should have historical data verification; Because there is too much false information now; Check the propaganda with the real information; 3. Brand value, products, services, customers, systems, training, the Internet, and everything before joining are casually promised that the company should be cautious.
Saying that glasses are more profitable than the sky is deliberately exaggerated to satisfy you; 4. They all say that their brands have successfully joined hundreds or thousands of franchise stores.
But when you want to check which stores are located but never get the real address for you to check,
This must be false information; 5. Use international brands to raise their heads to make it particularly big,
Please note that the fact may be to register a shell company abroad.
play word games to use the mentality of admiring foreigners to completely fool laymen; 6. The investment cost is particularly low.
There are definitely traps for tens of thousands of yuan to open a franchise store, fa\x{00e7}ade rent, optometry equipment, and whole store decoration,
All kinds of products office supplies, do you think about what you can do now with tens of thousands of yuan? 7. With the concepts of e-commerce and the Internet,
From Tmall, JD.com, Baidu, and Toutiao to verify the authenticity of the brand and the existence of the brand.
If none of these platforms have this brand, it must be a fool; You; 8. Now is the Internet era,
Inquire about the strength and authenticity of the brand, and compare each link comprehensively.
Don't look at what the other person says, record everything you say,
Then 1100 degrees and Tmall verification; 9. Men are afraid of marrying the wrong man in the wrong industry,
To see the future development trend model, we must not join the outdated brand and traditional glasses model,
If you want to carefully analyze and compare before investing, you can ask the insiders around you to analyze.
Otherwise, you will regret it.
10. There are many brands and pseudo-models of optical stores, some sell signboard fees, and some sell equipment at one time.
Sell the market to deal with the goods to you, there is a whole store model
The routines are very deep; The specific details are suggested below; Precautions for opening a glasses store:
Shop rent:
Take 60 square meters as an example,
Provincial capitals, prefecture-level cities, and county-level cities have different rents.
Rent is based on the local economy.
It is very important to open a successful optical store location, so,
Scientific site selection and empirical guidance are the key.
It involves the area of the store, the level of rent, the consumer group, the consumption power,
Parking convenience competitive analysis, convenient transportation, market potential, data analysis of the actual situation of the local glasses market,
All decisions play a crucial role in the success of opening an optical store.
Therefore, these well-based brand franchisees have a set of scientific data analysis to give guidance.
Renovation Tips:
The most direct feeling between professional decoration and non-professional decoration is the first impression of consumers.
Most people make the mistake of thinking that saving money is the first priority.
Will consider hiring a non-professional renovation team for construction, often the result is that the money is not spent,
And the result is that the shoddy production is very unprofessional, and there is no brand feeling at all.
The first impression of customers is that they are not professional brand optical stores.
Therefore, decoration is very important, and the success or failure of decoration will directly affect the buying atmosphere of the entire optical store.
You go to the opticians of the mom-and-wife shop and the local brand opticians.
If so, it is clear which environment you will choose to consume.
Therefore, consumers now and in the future are very concerned about the process of experience.
Since we have opened a store, we can't lose at the first running line.
The professional decoration team is very professional, and will be cost-effective according to the material.
Whether it is environmentally friendly workmanship, price, color, wall, lamps, water and electricity,
Energy-saving counters, posters, doors, floors, optometry rooms, such as you go to find yourself do not necessarily have this resource,
This borrowing brand to join the headquarters will save a lot of detours, which not only ensures the cost performance, but also ensures the cost performance.
It also ensures the brand image and makes consumers feel the taste of professionalism.
Then find a professional glasses decoration company to save worry and trouble.
And what the franchisee has to do is to check the price correctly if it is correct.
Precision Marketing:
Now is the era of Internet precision marketing,
The franchise brand must be a brand with Internet operation experience
Otherwise, if you invest in an optical store, you will not be able to seize the core opportunity without air force.
Internet marketing is divided into three modules:
Baidu search, map module
Tmall & JD Sales ModuleLocal Forum Module, Weibo, WeChat,
Mainstream media propaganda modules such as Guangdiantong module and Toutiao, which are inseparable from Internet technology,
A series of marketing measures such as event marketing planning, crowd locking, advertising, tracking system, etc.,
If the future business does not have a complete Internet omni-channel marketing system
The competitiveness of optical stores to walk on one leg is seriously reduced, and it is not in line with the future development trend.
Equipment Procurement:
Professional optical shop, optometry equipment is more particular,
He is directly related to the customer's user experience and the professional trust of the store.
Therefore, professional optometry equipment must be a comprehensive optometry combination, which can bring customers a good sense of experience in the industry
In order to enhance the brand image and increase the unit price of customers, then the optometry equipment is generally composed of a combination of computer refractor, combination table, focimeter, accessories, etc.
Generally, there are 2-40,000 sets of domestic equipment, 8-100,000 imported equipment + 5-60,000 sets of domestic equipment.
This can be based on the franchise of regional consumer groups to decide which gear is more suitable to purchase.
Product range:
Whether an optical store is successful or not, the product is the key core,
Because good products can make customers come back and spread word of mouth, otherwise, customers will definitely stay away from us.
So what else do we talk about successful development.
The essential difference between brand glasses and market goods is quality, style,
Price and other three factors.
Good products will be divided into series according to the crowd, and brand products will be divided into materials.
Process structure, color, size, quality, details, packaging,
The style is very accurately positioned, and the market goods are patchwork miscellaneous army,
Everything is imitated and cut corners, Wang Po sells melons and boasts, and the only attraction is that she is cheap.
Everything else is not there, and you can go to your local optical store to find out,
A large number of optical stores, product brands and styles are basically duplicated, so you can imagine what methods you can use to win against your competitors.
Therefore, the success of opening a store for good products, independent pricing system, and staggered and disorderly price wars can ensure reasonable profits.
It is not possible to blindly pursue cheap prices or new models, but need to comprehensively distribute goods according to various factors such as business districts, crowds, and customer unit prices in the area where the store is opened.
Accessories & Office Supplies:
The amount of this kind of investment is still relatively small,
For example, configure a computer, air conditioner, office supplies, working capital, sanitation and cleaning tools, etc.
If you have been looking for an entrepreneurial project with great development prospects,
If you also want to grasp the unlimited business opportunities in the eyewear industry, then choosing a reliable eyewear brand store to join is definitely your best choice.
The glasses industry is a relatively stable and promising sunrise industry.
And sustainable development is a rigid necessity for myopic people for a lifetime.
The brand accumulation of good stores can be passed down from generation to generation, choose an optical store to join,
It is undoubtedly the best choice for entrepreneurs.
Founded in 2005, Glasses is an innovative and successful enterprise in the Internet glasses industry.
In the current competitive environment where traditional optical stores have closed down, why is it less than a year?
There are more than 100 physical stores in 22 provinces across the country, and it is recommended that you shop around before investing in optical stores.
Look at that brand that fits your positioning.
The prospect of optical stores is indeed broad, but choosing the right brand to join is the first link of success.
A good start is half the battle.
Please analyze it carefully.
1. Low investment cost:
Zero franchise fee for life; Zero inventory of products (change the traditional franchise fee model) 2. Internet + model:
Online drainage + offline service and sales,
It is the trend of the future business model; 3. Headquarters support:
18 professional departments escort franchisees; 4. Product advantages:
The product system supplied directly from the factory
Provide consumers with cost-effective products; 6. Service concept:
Compare hearts with hearts, sincerity and integrity
Serve every entrepreneur with heart.
7. Investment amount:
To open a brand optical store, the investment is only more than 200,000 yuan; 8. I hope that people who want to be entrepreneurs all over the world will succeed in starting a business.
Actively rely on wisdom to change fate and work hard.
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Optical store franchise eyewear.