How many illegal windfall profits are there in the eyewear market

How many illegal windfall profits are there in the eyewear market

 

This article is reprinted from China Glasses Network to rectify the chaotic glasses market,

 

When we start by standardizing the business order and improving the access conditions, we should reduce the circulation links at the same time.

 

And popularize common sense related to glasses.

 

Frames and lenses with a wholesale price of a few yuan to dozens of yuan at the place of production,

 

On the counter of the store, the value has increased dozens of times.

 

The Beijing News reporter's investigation found that individual businesses have a whole set of sales tricks for consumers.

 

There are also merchants who play word games, and copycat domestic products are changed to English letters.

 

It has become an international famous brand.

 

The eyewear industry's price windfall is an open "secret".

 

Originally, as long as the merchant "set up a store" with integrity and quality, and obtained profits according to the reasonable logic of the market,

 

Understandable.

 

But

 

Many businesses have adopted a sales strategy that is not "glorious":

 

In the way of "high pricing, high discounts",

 

Pursue fast transactions; Gain the trust of consumers through false advertising tactics; Also in the way of "pong famous brand",

 

Raise the "grade" of glasses.

 

These behaviors have obviously gone beyond normal marketing methods,

 

It is suspected of using fraudulent means to obtain the approval of consumers.

 

For example, the Beijing News survey shows that some stores are made of plastic (10115, -165.00, -1.61%).

 

Acting as what should have been a very hard plate temple and with a "new type of plate,

 

ultra-light high-tech" pretext to fool consumers.

 

This is a typical deception.

 

A series of industry chaos revealed by the Beijing News survey illustrates the current glasses market.

 

There is a lack of unified industry norms and low barriers to market entry.

 

In addition to well-known brands, a dazzling array of glasses stores give people the impression of "mixed fish and dragons".

 

"Eyes are the windows of the soul" glasses are directly related to the health of the eyes.

 

It should be highly professional.

 

At the very least, practitioners in the optical industry are required to have certain knowledge of ophthalmic medicine and proficient practical skills.

 

It should be said that

 

There are three reasons for the current chaos in the eyewear market:

 

First, there are a large number of small optical stores that do not operate in a standardized manner.

 

Under the conditions that there are no professional and technical personnel, no professional equipment, and the purchase channels are not standardized,

 

Enjoy the feast of profiteering.

 

Second, the glasses industry is relatively professional, and information asymmetry leads to consumers being passively "slaughtered".

 

Third, there are too many circulation links, and glasses often go through several layers of wholesalers and agents before they are put on the shelves.

 

Each tier will increase in price.

 

As a result, the selling price of glasses is abnormally high.

 

Therefore, to rectify the chaotic glasses market, we should start from standardizing the business order and improving the access conditions.

 

At the same time, we will reduce the distribution link and disseminate common knowledge related to glasses.

 

In this way, the mixed glasses industry can gain the sincerity of consumers.