How can the eyewear market embark on the road of transformation and upgrading_

How can the eyewear market embark on the road of transformation and upgrading?

 

With the pace of reform and opening up,

 

After more than 30 years of sustained and rapid development, China's eyewear industry has entered an important turning point.

 

Transformation and upgrading have become the key driving force to improve the overall level of the industry.

 

As an important distribution center for glasses products and a window for radiating upstream and downstream industrial chains, the glasses market (glasses city)

 

It plays an irreplaceable and important role in promoting the transformation and upgrading of the industry.

 

On the other hand, as an important part of the industry, the transformation and upgrading of the glasses market itself has also become an inevitable trend.

 

Some of the first movers have already started the path of role modeling:

 

Recently

 

The Jiangsu Provincial Department of Commerce officially approved the Danyang glasses market to become one of the demonstration markets for transformation and upgrading in Jiangsu Province.

 

According to relevant sources, the Danyang glasses market was previously a traditional market.

 

It is mainly engaged in wholesale and retail business.

 

The "five-in-one" pilot work of Danyang glasses market includes the pilot of transformation and upgrading of the traditional market, the pilot of the combination of domestic and foreign trade, the pilot of e-commerce and cross-border e-commerce, the pilot of the construction of overseas sub-markets of the wholesale market, and the pilot of overseas warehouses.

 

A series of results have been achieved.

 

Since the launch of the "five-in-one" pilot work, the Danyang glasses market has given full play to local characteristics and advantages.

 

Actively implement the strategy of "Internet + foreign trade" and become one of the demonstration pilots for transformation and upgrading in Jiangsu Province.

 

At present, Danyang glasses market has cooperated with well-known e-commerce platforms,

 

Danyang glasses characteristic trading platform has been built, and now more than 200 merchants have entered the platform.

 

At the same time, 4 companies such as Taojing have set up overseas warehouses, which means that the Danyang glasses market has broken through the bottleneck of cross-border e-commerce in logistics and warehousing.

 

Improved efficiency in presenting spot to overseas buyers in a more timely manner.

 

In addition, as early as October 2015, as an important measure to upgrade the eyewear market,

 

More than 40 Shenzhen Henggang glasses brand enterprises jointly created the "Henggang Glasses City Flagship Store" brand brand to enter the Huaqiangbei business district

 

And become the top eyewear manufacturer gathering place in Shenzhen to provide services to consumers...... so

 

How should the transformation and upgrading of the glasses market go? What are the implications for the construction of Danyang and Henggang glasses markets for other glasses markets in the country? First of all

 

Unswervingly standardize the market, grasp the quality, and focus on the reality that the qualification rate of products in the glasses market is significantly lower than that of optical stores for a long time.

 

Danyang City has successively issued the "Opinions on Accelerating the Construction of a Quality Strong City", the "Special Rectification Action Plan for Glasses Product Quality" and the annual "Special Rectification Supervision and Random Inspection Plan for Glasses Product Quality"

 

And pay close attention to implementation.

 

Henggang has introduced and implemented a series of measures to regulate the market.

 

It has also established a corresponding exit mechanism for a small number of operators who deal in counterfeit and shoddy products and refuse to change their ways

 

Effectively improve product quality and purify the market environment.

 

Secondly, to improve the standard, take the flagship store of Henggang Glasses City as an example,

 

The local optical association and the management explicitly require the association to:

 

Merchants who are required to settle in must have their own brands,

 

At the same time, it needs to have a certain scale and strength.

 

Only high standards and strict requirements can create a high-grade and high-level market heritage.

 

Form a strong radiation and driving force, so as to promote the transformation and upgrading of the upstream and downstream of the industry.

 

Third, the innovation model is aimed at the surging impact of e-commerce, which is regarded as a "flood beast" and rejected.

 

Or do you treat it rationally and use it positively? Danyang glasses market with its own successful practice to answer:

 

Danyang glasses characteristic trading platform carefully created in cooperation with well-known e-commerce

 

It has attracted a large number of glasses companies and merchants to settle in, which has greatly broadened the channels for enterprises to open up the market.

 

The establishment of overseas warehouses has greatly improved the efficiency of related enterprises to explore overseas markets.

 

The successful experience of Danyang glasses market is worth learning from other glasses markets.

 

Fourth, optimize the service, take Shenzhen Henggang Glasses Fashion E-City, which officially opened in January 2016, as an example.

 

The glasses city integrates functional areas such as the glasses industry museum, brand display center, R&D and design center, talent training center, product inspection and testing center, and e-commerce center

 

Form an industrial transformation and upgrading service complex to provide comprehensive services and important support for the transformation and upgrading of Shenzhen's glasses industry.

 

The power of role models is endless, and we look forward to more glasses markets (glasses city) to accelerate the pace of transformation and upgrading.

 

In order to promote the overall transformation and upgrading of the industry and realize the brilliance of the second entrepreneurship

 

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