How can consumers crack the phenomenon of _profiteering_ in glasses
How can consumers crack the phenomenon of "profiteering" in glasses
Before I entered the eyewear industry,
The notion that glasses are "profiteering" is also ingrained in my mind.
But when I started getting into the eyewear industry, I started to get a deeper understanding of how it works.
That deep-seated mindset has changed abruptly.
I am not the "trust" of the glasses industry, I just look at the problem from a very objective perspective.
Because I understand how the "profiteering" in the eyes of everyone comes from.
The "windfall profit" of the eyewear industry mainly lies in the relationship between cost and selling price.
For consumers, the frame is just the price that the frame should have.
Lenses are just the price of lenses, but they completely ignore the cost involved in the operation of an optical store.
The real cost is the cost of rent, equipment, employees, and products.
For example, the price of green vegetables is as high as 20 times that of 1 yuan a pound in high-end restaurants.
In fact, this is the grade reason.
If you don't think this is a profiteering, then how can you start talking about glasses being a profiteering? It is also said that
There are reports in the media that frames and lenses are sold by the pound, but in fact, this is a kind of grafting statement.
In real life, there is indeed such a phenomenon as selling by the pound, but basically it is an illegal business of merchants who sell low-quality glasses for profiteering.
For regular opticians, the claim of selling by pound is pure nonsense.
Today, I will use my personal experience to tell you what is really going on to crack the trick of the legendary "profiteering" of glasses.
A few days ago, the author's friend wanted to go to a glasses wholesale market in Hangzhou to see glasses.
In the process of looking at the lenses and frames, I accidentally asked some questions.
For example, what is the Abbe number of lenses, and those who know know know that Abbe number is an important indicator of the degree of dispersion of lenses.
The higher the Abbe number, the clearer the lens, and it is not easy to appear dispersion imagery.
But this problem alone has made those glasses wholesalers vigilant.
Keep asking me if I've ever opened an optical store, if I'm a peer, and so on.
The purpose of this is that many unofficial opticians take advantage of the loopholes in consumers' knowledge of eyewear.
The lenses are foreign, they are ultra-thin, the price is cheap ... Consumers are fooled when they come and go.
The trick to really crack the "glasses" profiteering is to have a basic understanding of glasses.
What's more, glasses are closely related to one's own vision health.
Glasses Network (www.) provides you with a variety of glasses, invisible product knowledge.
I sincerely hope that all myopic friends will know more in their free time.
In the days to come, Xiaobian will strive to provide you with more, more accurate and more useful glasses knowledge.