Group buying in the glasses industry, how can traditional eyewear companies be combined with e-commerce_

Group buying in the glasses industry, how can traditional eyewear companies be combined with e-commerce?

 

The Year of the Dragon has just arrived,

 

The author, who is as keen on group buying as you are, browsed some group buying websites on the first day of work.

 

What is different from last year is that this year, there was a group purchase of glasses products in the group buying channel.

 

Glasses are also bought in groups, becoming an ingenious landscape in the Year of the Dragon.

 

The term "group buying" was coined in 2010 and has grown rapidly.

 

Loved by young men and women.

 

In less than two years, except for the initial Taobao, the speed of development of Lashou is amazing.

 

After today's group and local group purchases in various places, group buying is even more out of control.

 

The author has a heart, and I clicked to enter separately, and took a detailed look at it.

 

In fact, many of them are well-known eyewear chain enterprises.

 

From brick-and-mortar operations to online store operations, many companies are now grasping both hands.

 

And smart enterprises let the marketing model always change with the market.

 

Forever take the lead in business opportunities to shake up their market share.

 

So, what are the general advantages of group buying products? In the author's opinion,

 

It is mainly reflected in two aspects: first, the group purchase price is lower than the low retail price of the product market.

 

Second, the quality and service of products can be effectively guaranteed.

 

Why only explain two points of view, one is that participating in group buying can effectively reduce the transaction cost of consumers,

 

Get a reasonable low price on the premise of ensuring quality and service.

 

Group buying is essentially equivalent to wholesale, and the group purchase price is equivalent to the wholesale price of the product at the time of the group purchase quantity.

 

Through online group buying, passive scattered purchases can be turned into active bulk purchases.

 

Therefore, if you buy the same quality product, you can enjoy lower prices and better service.

 

Second, it can completely change the traditional consumption behavior, due to the opacity of the market and information asymmetry.

 

resulting in a vulnerable position for consumers.

 

Learn more about the specifications, performance, and reasonable price range of the product by participating in group buying.

 

And refer to the objective and fair evaluation of the product by the group purchase organizer and other buyers

 

Occupy an active position in the process of purchase and service, and truly buy products with good quality, good service, reasonable price and satisfactory price.

 

To achieve the purpose of saving time, worry, effort and money.

 

This article is edited by Glasses Network on the official website:

 

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