Glasses online shopping continues to ferment or end the industry's profiteering

Glasses online shopping continues to ferment or end the industry's profiteering

 

At present, mainstream shopping platforms such as Tmall and JD.com sell frame lenses.

 

Enter "glasses frame" in the search box, and there are more than 20,000 on the Tmall platform.

 

Taobao search results reached 780,000, and the monthly transaction volume of the top few stores exceeded 10,000.

 

The popularity is comparable to that of 3C digital, which makes the brand's physical stores envious.

 

This number is expected to continue to increase as online shopping heats up.

 

The big attraction of online shopping is the price, which can be found simply by comparison.

 

The frame of two or three hundred yuan on the Internet is often five hundred to one thousand offline.

 

There are also more styles to choose from.

 

According to the classification of plates, plastic steel, and pure titanium, the price is far from the same.

 

Taking the current popular high-end titanium frame as an example, the general price of brand optical stores is 500-1500,

 

And the online price is 200-800 The price difference is nearly half.

 

However, when it comes to eyewear sales, choosing a platform is very important.

 

The glasses industry is a "half-business, half-medical" industry, due to the particularity of its products,

 

Choosing a regular website to buy is very important both in terms of price and vision health.

 

In addition to mainstream shopping platforms such as Tmall and Taobao, professional opticals websites are undoubtedly the best choice for consumers.

 

For example, glasses.