Glasses launched a successful new model of 020 franchise optical stores
Glasses launched a successful new model of 020 franchise optical stores
The rent is less than 10% of the turnover.
Online drainage of customers is as high as 40%-50%.
The monthly store performance has maintained an increase of more than 15%.
With an investment of 200,000 yuan, not only can it be repaid in a year, but it also makes money that year...... Such a state of glasses retail may be the ideal state expected by the national glasses retail peers.
And this ideal state has become an O2O reality version of the legend of small and medium-sized optical stores breaking through and rising in Zhejiang.
For many retail companies, it is often not defeated in front of visible enemies.
Instead, he fell at the feet of an unseen opponent.
As early as from the multi-entity optical store, they were still struggling with the Internet to grab customers and kill profits.
When they didn't know how to make the store Internet, some young people in Zhejiang began to compose a wonderful story of the development of store O2O with their own practical actions.
Li Lingjie:
Online drainage of 40%-50%, the monthly increase of stores by more than 15% Li Lingjie started a business in July 2014,
Franchise opened an optical store in a community in Binjiang, Hangzhou, and the location of the store is relatively hidden (in the community,
A little away from the road) annual rent of 80,000, currently an average of 5 pairs per day,
The average order value (confidential) increases by more than 15% every month.
About 40%-50% of the customers are attracted to the store online.
Talking about the experience of joining,
Li Lingjie expressed his own personal feelings:
Li Lingjie said that it has been more than a year and a half since he joined.
The overall volume has been on the upward channel, although his store is a very small storefront in the pedestrian street in the community.
But it can't stop him from competing with other optical stores, and he feels that joining is the right thing for him to do at the moment! So far, there are a few good things that he feels good about.
One:
The product line is very rich (and now it has been adding brands that have not been contacted before), if he opens a private brand optical store by himself, it is difficult to control all aspects of the product structure at the beginning.
It doesn't matter if it's the quality, style or material of the product! Second:
The online drainage is fantastic
He privately sorted out the source information of customers who came to wear glasses, and from the current point of view, more than 40% of the customers in their store are from the Internet.
This is a huge temptation for an optician.
The third is humane pushing.
According to different stores, different activities will be done for the surrounding communities or office buildings.
From time to time, a promotion will let the people around us know that we have a store around them and the price is very cheap! Fourth:
price
He thinks the price of the package is about 50/half cheaper than the price of other similar industries (for chain brand optical stores)
However, while being cheap, the quality of the glasses is guaranteed, and the quality problems are free to replace within one year.
The fifth is the regular training, as a new chain enterprise in the training is still not lagging behind other brands,
Trainings on lens frames are available almost every week.
Gui Biao:
Less than 10% of online orders are placed, and more than 30% of orders are placed for the try-on experience in stores.
Drainage of more than 40% In September 2014, Gui Biao joined the business and opened a 66-square-meter store.
At present, the average rent of about 5 orders per day is not high, accounting for about 10% of the turnover,
Online drainage reaches 40%-50%, of which less than 10% are placed online.
Try it on at the store and place an order of 30%-40%.
Talking about the key to O2O in the store, Gui Biao said:
Online drainage is the core,
Product cost performance is the key, followed by the conversion and sales of services and goods.
Xiang Tiemin:
Xiang Tiemin can be said to be the old Jianghu of Zhejiang's glasses retail industry.
After 30 years of glasses career, he cooperated with others in 2015 and began to explore and try O2O.
After a few months of trying, he concluded that joining is of great help to small shops or entrepreneurs.
Because it can be integrated into excellent products and the price is much lower than the price obtained by the small store itself.
At the same time, it also has the role of guidance and Internet drainage, but for large-scale glasses retail enterprises,
Not very helpful at the moment.
However, in the future, it is an inevitable trend that both large and small stores will be inseparable from the Internet.
So I still have to join (regional protection) first, and I don't need to worry about the layout and talents of all aspects of the Internet.
Li Junzheng:
More than 50% of online drainage is different from other remote places in residential areas.
Li Junzheng's store is located in Xiaoshan, Hangzhou, in a worse location than in a residential area
More than 50% of the guests rely on online drainage, and the other 50% of the guests are composed of old customers and new customers.
It can be said that his store better reflects the infinite power of the optical store and the Internet.
At present, Li Junzheng's store has about 3-4 orders a day on weekdays, and 6-7 orders a day on weekends and holidays.
And with the continuous increase of new customers and the continuous expansion of the old customer group,
The number of old customers and new customers is also increasing, and it is this way of attracting new customers to become old - old and new.
It continues to promote the continuous growth of his store performance.
Li Chuanhui was full of confidence and was busy decorating when Ling Jie was busy improving the performance of the store.
Li Chuanhui also joined and started a busy entrepreneurial career in the face of future development.
He was full of confidence and said that there is a foundation for joining the customer, and the company not only guides the decoration,
will also send a team to support the promotion of a store of about 50 square meters,
The investment is only about 200,000.
His store opened on March 18, with many previous success stories and support.
It seems that Li Chuanhui's entrepreneurship will soon be on the right track.
At a time when many people are still skeptical about glasses O2O, and when many peers are still confused about the Internetization of stores,
The interaction between some stores in Zhejiang and the successful O2O may have explored a path worthy of reference for the majority of small and medium-sized stores.
This will have a very positive impact on the future development of many mom-and-pop shops and entrepreneurs.
Optical store franchise eyewear.