GENTLE MONSTER's first flagship sunglasses store in southwest China landed in Chengdu, the land of abundance GENTLE MONS
GENTLE MONSTER's first flagship sunglasses store in southwest China landed in Chengdu, the land of abundance GENTLE MONSTER, which has always adhered to the brand philosophy of "continuously providing consumers with fresh experiences through visual innovation", has finally opened its third flagship store in China and the first flagship store in southwest China in Sino-Ocean Taikoo Li Chengdu after successfully landing in Beijing and Shanghai. The senior management of the GENTLE MONSTER brand attended the opening event with high-quality youth idol Jing Boran, and the new store theme was defined as "THE NEW GENERATION AFTER TSUNAMI", aiming to present the amazing rebirth of all things on earth after the tsunami.
GENTLE MONSTER has always treated each store as a work of art, and the theme of the Chengdu store, "THE NEW GENERATION AFTER TSUNAMI", tells the story of the amazing changes that have been shown in the process of rebirth of the few tenacious life forms that have survived the severe tsunami on the earth. The installation art that can be found throughout the space is inspired by the strange and ever-evolving life forms of land and sea, showing the new world after the tsunami and bringing unprecedented novelty and beauty.
As you step into the new space, the black-and-gray d茅cor evokes the chaos of life on Earth after a strong tsunami. Falling feathers and dividing plankton cells are illuminated by the blackened charcoal fire and the only fire left on the land, symbolizing the few remaining creatures of the earth, despite the heavy damage, but still striving to regain their life in Nirvana. The two-way staircase represents the sudden arrival of the tsunami storm, and the ascent to the new continent where everything was born after the tsunami is a different visual surprise.
The installations on the second floor depict the evolution of single-celled organisms, jellyfish, corals, shellfish, and molluscs in the ocean after the tsunami, and also mark the birth of new life in the ocean, and the rejuvenation of the earth. On the day of the event, Jing Boran appeared at the flagship store of Sino-Ocean Taikoo Li Chengdu wearing a new style of sunglasses ODD ODD 02 (3F), which are framed by all-metal Boeing frames and decorated with teardrops, adding a stylish and futuristic sense to Jing Boran's look.
In addition, FLATBA, which is the main series of this year, has also been well received. The brand's innovative technology completely overlays the near-flat lenses on the frame, giving each FLATBA product a sophisticated look, and the brand's exclusive collaboration with fashion lord Tilda Swinton adds a sparkle to GENTLE MONSTER this year.
Ancient and modern, local and international, these seemingly contradictory labels coexist because of the tolerant nature of the city, which makes Chengdu like a gorgeous and splendid kaleidoscope to attract people. Just like the destruction and rebirth brought about by the tsunami of GENTLE MONSTER "THE NEW GENERATION AFTER TSUNAMI", everything is constantly growing, merging, and breaking through.
(Recommended reading: In summer, the male god chooses sunglasses to identify three brandsChengdu Sino-Ocean Taikoo Li flagship storeAddress: No. 1213, Building 12, Taikoo Li, No. 8 Zhongshamao Street, Jinjiang District, ChengduBusiness: 10AM-10PM,
MONDAY-SUNDAY ARTICLE SOURCE: GENTLE MONSTER : SUNGLASSES SUNGLASSES.