GENTLE MONSTER appoints Weber Shandwick to lead its promotion efforts in Chinese mainland May 2016 Beijing - Korean eyew

GENTLE MONSTER appoints Weber Shandwick to lead its promotion efforts in Chinese mainland May 2016 Beijing - Korean eyewear brand GENTLE MONSTER has appointed Weber Shandwick to lead its PR operations in Chinese mainland. Weber Shandwick will develop a comprehensive marketing strategy, celebrity and influencer resource management, digital communications, brand building, and media relations strategy for GENTLE MONSTER to support the brand's growth in the Chinese market.

In Yeong Kang, Brand Manager of GENTLE MONSTER, said that one of the brands is loved by celebrities around the world. We are currently actively preparing to open a flagship store in China and are particularly pleased to have Weber Shandwick's expertise in celebrity and influencer management to increase the brand's visibility and market presence in China. Takekawa Kino Z1604C07 purple-framed silver-legged trendy plate full-rim frames, Wanbo Shandwick China's high-end vice president and chief creative Jeff Wang said, frame brand brand glasses.