Fu Yuanhui became popular, and the sales of _the same glasses_ soared by 4 times

Fu Yuanhui became popular, and the sales of "the same glasses" soared by 4 times

There are many highlights of the Rio Olympics, Chinese swimmer Fu Yuanhui became popular overnight with her "power of the wilderness", and on August 10, she conducted a live webcast, which was watched by more than 10 million people. At the same time, products related to her are also selling well. "Fu Yuanhui's same" glasses sales skyrocketed, "The store sent the wrong goods, fortunately, the glasses are not wrong, how can there be a feeling of reading glasses when you wear them!" On an e-commerce platform, the sales of a flower-framed glasses style are average, and only 25 are sold in one month after it is launched. As a result, because of the same glasses as Fu Yuanhui when she was on camera, sales have skyrocketed in the past few days. Yesterday, the reporter found that there were 127 new sales. In other words, the sales of this glasses in the past few days are 5 times that of the past month. Fu Yuanhui's appearance when she was interviewed was made into an animated image by everyone and printed on the T-shirt. The expressive expression and the phrase "I have used the power of the wilderness" were also very popular, and one user bought 12 pieces at once. What's even more interesting is that there are still many people who spend 5 yuan to buy Fu Yuanhui's emoji. In short, the products related to Fu Yuanhui are all on fire. In fact, not only products related to Fu Yuanhui, but also products related to sports stars of this Olympic Games are very popular. It is understood that recently, the hot search index of products related to "Ning Zetao" is 13,600 points, an increase of 45.57% from before. Products related to Ding Ning increased by 10.35% compared with before. The Rio Olympics has set off a national viewing craze, and more fanatics have traveled thousands of miles to Brazil for an Olympic tour. Yesterday, a travel network released the "2016 Sports Tourism Consumption Report", data show that the market for sports tourism is expanding year by year. The reporter checked the products related to Rio of travel agencies, including Rio, the price of the 16-day tour is about 43,000 yuan/person, and the price of the 21-23 day tour is about 63,000 yuan/person. Although the price is on the high side, there is no shortage of applicants. There are already 27 people who have signed up for the 23-day tour and 14 people who have already traveled on the 16-day tour. According to analysis, the holding of world-class events such as the Olympic Games can attract the attention of people around the world and drive sports tours, but sports tourists are relatively more professional and the crowd is more niche, that is, sports enthusiasts. Most of these people are post-80s and post-90s, with the post-80s accounting for the largest proportion. Merchants use the topic of the Olympics to do eyeball marketing Jiang Wei, director of the Department of Finance of Shenyang University, said that the reason why the products related to the Olympics are popular is that it must be affirmed that businesses do take advantage of the eyeball effect. Because businesses have seen things that attract the public's attention, including Olympic complexes, sports star effects, etc. This attention can really lead to advertising, campaign promotion, and product sales. However, it is worth noting that these hot spots of the eyeball effect are actually endless, and as the event changes and time passes, there will be new points to replace it. Therefore, after using the eyeball effect to capture the psychology of consumers, businesses should explore the advantages of the product itself and maintain this attention for a long time. This article is from China Glasses Network, if you need to delete it, please contact kaity@yichao.cn Related reading: Glasses frame style。